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Mobile Advertising Networks

Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...

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Smaato Measures Mobile Fill Rates and CTRs

A quarter two study by mobile ad optimization platform Smaato was released today and finds that ad inventory has been increasing at a faster rate than budgets, ulitmately leading to a decline in advertising fill rates. The study was...

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