Posts tagged twitter ads RSS

Twitter Ads Available in 12 New Markets

Ads are a major source of revenue for Twitter, so it is no surprise that the social network is expanding its ad platform to 12 new markets in Central and Eastern Europe, and in Portugal. According to the social network’s announcement...

Twitter Rolls Out Mobile App Promotion Ads

After a successful beta run, Twitter is officially rolling out its mobile app promotion ads globally. The new ad units help advertisers drive app installs and increase app engagement. Through the app promotion ads, advertisers can...

Social Media's Impact on Product Choice

Businesses are always trying to garner consumer attention. Whether through TV advertisements or emails , the goal is the same, lure consumers into purchasing a product or service. Now though, the most effective way to advertise a product...

Twitter Rebrands Its Ads API

After just a year, Twitter is announcing two big changes to its Ads API program – a new name and a new website. According to Twitter, the Ads API was originally launched to create an ecosystem of partners that could help marketers...

5 Twitter Takeaways from Valentine's Day Disasters

Customers took to Twitter on Friday and over the weekend to express their frustration over delayed deliveries, poor products and overall unhappiness with their Valentine's Day flower purchases. Major players in the flower industry...

Twitter Broadens the Reach of Keywords

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network. The feature, called “broad match for keywords,” allows advertisers to target consumers based not only...

Twitter Ads Get More Targeted

Twitter has had an eventful November – not only did the company file its IPO, but it also launced a new and pretty cool Custom Timeline feature. The announcements, however, don’t end there, because the social network has...

Now Open: Twitter Self-Serve Ads

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...

Target Twitter Ads with Keywords

Twitter is stepping up its ad game with its latest launch of keyword targeting in timelines. Keyword targeting allows advertisers on the micro-blogging social network to reach consumers based on the keywords in their recent tweets...

The Twitter Influence in Focus

It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes...

Twitter Ups Relevancy of Targeted Ads

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....

Digital Strategy for This Year's DNC

When Business Empire Consulting (BEC), a digital agency specializing in integrated campaigns developed from big data insights, accepted the challenge of making this year's Democratic National Convention the most open and accessible...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

Twitter Gets One Step Closer to Google

It's no secret that Twitter has been mostly centered on a "push" mentality – throw enough out there and something will stick, and you'll gain followers in the mean time. Of course, the more followers you have...

Twitter Rolls Out Ad Program

Twitter has unveiled its much-anticipated monetization plan, an advertising program it is calling Promoted Tweets. The ads are rolling out in Twitter search results pages, appearing when users search for keywords that marketers have...

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