Posts tagged ugam RSS

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

:: By Dr. Suresh Divakar, Ugam :: It’s no secret that technology has radically transformed the way consumers shop. According to Forrester Research Inc., online sales in the United States are expected to reach $523 billion in...

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry

:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents. According to a recent study , today’s shoppers are more likely to be influenced by a video tutorial, blog or an online review...

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