Posts tagged a_2f00_b testing RSS

On the Wings of Support & Testing, VWO Soars

When it comes to success in the software industry – the customer is still always right. This attitude is one of the reasons Wingify has been so successful at securing nearly 4,000 customers for its VWO (Visual Web Optimizer tool...

3 Ways to Make Your Awesome Web Design Provide ROI

By Gabriel Shaoolian Blue Fountain Media Businesses that have finally finished their new websites are generally really excited to see what kind of sales they will generate. However, just because a website is done and looks “awesome”...

Why Your A/B Testing Isn’t Working As Well As You Think

:: By Milad Oskouie, Infinite Conversions :: There's nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since...

Mobile A/B Tests Get an Engaging Twist

A/B tests are good for analyzing specific goals within mobile apps, but a new engagement scoring feature in A/B testing from Swrve is providing brands with even deeper insights. The mobile app relationship marketing provider is helping...

Tips to Improve PPC Campaigns and Reduce Cost Per Click

:: By Travis Bliffen , Stellar SEO :: Pay per click advertising can be an effective method of driving traffic instantly to your website or blog. In case you are new to PPC advertising, it is a method in which you create ads, select...

Artisan Increases Mobile App’s Usage Rate by 22%

Is your brand’s mobile app usage stagnant? If so, it might be time to conduct some testing in order to discover what aspects of the app need improvement. For example, mobile app “ A View From My Seat ”, chose to leverage...

Master List of Testing Tools

Regardless of how talented your digital design team may be, it is always important to leverage testing tools to guarantee that your website is running at peak performance. Luckily, there is a plethora of testing tools available, which...

Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

5 Key Areas to Test on Your Website

There are a lot of elements that you can test and tweak on a website, and depending on what type of site you run, the importance of those elements varies. That being said, there are some general aspects of a website that always have...

Site Testing – The Gift That Keeps Giving

Not until Vegas.com enlisted SiteSpect to run some simple tests did the travel/destination website realize how much revenue it was losing because of its mobile strategy. Within a month and a half, Vegas.com had a new plan in place...

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