Posts tagged acquisition RSS

How Email Marketers Acquire Subscribers

It doesn't take a digital genius to see that email marketing remains one of the most powerful and effective ways to increase any number of important indicators of performance - from unique visits to revenue and ultimately growth...

Shopify Focuses on Conversational Commerce

Popular commerce platform Shopify has announced its agreement to acquire virtual marketing assistant Kit CRM Inc. Kit is a virtual marketing assistant that leverages messaging to help businesses market their online stores. The acquisition...

LinkedIn Scoops Up Refresh

LinkedIn is bolstering its platform with its recent acquisition of startup and iOS app Refresh. With Refresh.io, users are able to find insights about people they are meeting with. In fact, the app was created to act as a digital briefing...

Facebook Bets on TheFind for Better Ads

Facebook is focusing on delivering better ads to its users with the social network’s recent acquisition of TheFind. TheFind is a discovery shopping search engine where users can shop for items from a variety of online retailers...

Walking the Talk of Consumer-Centricity

More than 80 percent of marketers plan to shift budgets to be more consumer-centric in 2015 according to a new study from Leapfrog Marketing Institute. The study indicated that marketers will redirect their spending from channel- or...

Yelp Bolsters Its Platform with Eat24 Acquisition

Yelp is ramping up its platform with its latest acquisition of Eat24, which is a Web and app-based online food ordering service. Through the acquisition, Yelp will drive daily engagement in the restaurant vertical and plans to expand...

Demandware Advances its One Platform Strategy with Acquisition

Enterprise cloud commerce solutions provider Demandware has agreed to acquire Tomax, which is a cloud software company that provides an integrated solution for retail point-of-sale (POS) and store operations. Through the acquisition...

Epicor to Acquire ShopVisible

Software and retail solutions provider Epicor Software Corporation has agreed to acquire popular e-commerce solutions provider ShopVisible. The acquisition, which is expected to close by the end of 2014, will help Epicor expand its...

Millennial Media Completes Nexage Acquisition

Millennial Media is expanding its supply-side platform (SSP) capabilities with its completed acquisition of Nexage. With the acquisition , Nexage will become the core of Millennial Media’s Platform business, which includes monetization...

Twitter Looks to the Future of Social Commerce

Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with...

LinkedIn Links Up with Bizo

LinkedIn has entered into an agreement to acquire Bizo, which will help the social network strengthen its B2B marketing platform for brands. The acquisition is currently valued at approximately $175 million and is expected to close...

Socialbakers Bolsters its Platform with New Acquisition

Popular social media analytics company Socialbakers is bolstering its platform with the company’s acquisition of EdgeRank Checker, a provider of social analytics for Facebook’s News Feed. Through the acquisition, Socialbakers...

Perfect Audience is the Perfect Acquisition for Marin Software

Online advertising management platform Marin Software is looking to expand its cross-channel capabilities with the company’s recent acquisition of Perfect Audience. Perfect Audience is a display and social retargeting platform...

Rakuten Gives Marketers a Better View into Channels

Rakuten Marketing is helping marketers get a better view into all of their channels, thanks to a new acquisition of UK-based technology company DC Storm . DC Storm provides digital marketers with an omni-channel attribution, measurement...

App Annie Acquires Distimo

App Annie is looking to spruce up its mobile analytics platform, as the company has raised a $17 million round of funding and made its first acquisition. App Annie acquired Distimo, which is a mobile analytics company. Through the...

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