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Paid Plus Organic Listings Equal 15% Clickthrough Rate

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...

Filed under: seo, paid search, sem, organic CTR, CTR, organic search, ad CTR

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...