Posts tagged ad exchanges RSS

The Highest Quality Ads are Directly Purchased

Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...

5 Ways to Maximize Ad Exchange Revenue

By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...

MediaMath Opens Up the DSP

MediaMath , a provider of cross-exchange ad management and technology services, has released Brain Algorithm Visualization, a tool which provides transparency into demand side platforms to users of its TerminalOne platform - an automated...

New Facebook Changes, Discussing Ad Exchanges

Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers,...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

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