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Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...
By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...
MediaMath , a provider of cross-exchange ad management and technology services, has released Brain Algorithm Visualization, a tool which provides transparency into demand side platforms to users of its TerminalOne platform - an automated...
Facebook unveiled some new changes today, including the ability to export your own data and new Groups features for forming tight-knit communities based on common interests. There are some interesting implications for advertisers,...
The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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