Posts tagged ad formats RSS

New Ad Units to Debut in Early 2017

The Interactive Advertising Bureau will be introducing new formats and standards for ad units that it believes will have a major, positive impact on user experience. The proposed standards , which were released by the IAB and are now...

Video-Based Shopping Comes to AdWords

Google introduced two new video formats in AdWords - TrueView for Shopping and Shopping ads on YouTube. The new TrueView for Shopping product enables marketers to display interactive video ads that contain actionable shopping "cards...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

7 Steps to Better Display Ads

Anton Ruin, CEO of Epom ad serving company offers some important advice for running efficient display ad campaigns. Even though the online advertising industry has undergone many essential improvements in the past few years, audiences'...

Mind-Blowing Mobile Ad Engagement Rates

Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which one to choose – or integrating the right ones – can be time consuming. Today, mobile ad network InMobi announced two new...

BIG LIST of Digital Ad Formats

It is important to be familiar with all of the digital ad formats available on the ’Net, because it can help marketers choose the format to best meet their advertising goals. For example, some formats, like the skyscraper, have...

Display Ad Formats to Explore

Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

Which Adsense Formats Perform Best?

If you're wondering which AdSense advertising formats perform best and which one you should use on your website, look no further than Google for the answer. Google suggests that wider ad formats tend to outperform their taller...

IAB In-Stream Ad Format Guidelines

The Interactive Advertising Bureau (IAB) announced the release of advertising format guidelines for in-stream advertising. The guidelines focus on ad products such as linear video ads, non-linear video ads and companion ads. The guidelines...

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