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Posts tagged ad formats RSS

BIG LIST of Digital Ad Formats

It is important to be familiar with all of the digital ad formats available on the ’Net, because it can help marketers choose the format to best meet their advertising goals. For example, some formats, like the skyscraper, have...

Display Ad Formats to Explore

Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

Which Adsense Formats Perform Best?

If you're wondering which AdSense advertising formats perform best and which one you should use on your website, look no further than Google for the answer. Google suggests that wider ad formats tend to outperform their taller...

IAB In-Stream Ad Format Guidelines

The Interactive Advertising Bureau (IAB) announced the release of advertising format guidelines for in-stream advertising. The guidelines focus on ad products such as linear video ads, non-linear video ads and companion ads. The guidelines...

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