Posts tagged ad networks RSS

The Highest Quality Ads are Directly Purchased

Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...

The Video Race: Who’s Winning?

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...

Real-time Bidding Makes an Impression

Real-time bidding was one of several emerging technologies in online advertising last year that we believed would drive the resurgence of display in 2011 . Based on the most recent data from advertisers and agencies that have already...

Death of the Ad Network?

Add The New York Times Co., Hearst, Tribune and Gannett to the list of big publishers looking to push ad networks to the fringe. Over the weekend, these companies announced they will eschew the big ad networks and instead rely on their...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

Content Advertising Storms Back

A survey by research firm Advertiser Perceptions (via Ad Age) shows that online advertisers are shifting away from ad networks and moving back to advertising on content sites directly. More than half (52 percent) of agencies and marketers...

Top Ad Networks December 2009 - Comscore

Comscore released a list of the top 15 advertising networks based on their reach among U.S. internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users...

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