Posts tagged ad spend RSS

Facebook Ads a Sure Bet for the Holidays

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...

Growth for Facebook Ad Spend Outpacing Paid Search

It seems that marketers are shifting their focus toward Facebook advertising, despite uncertainties regarding how ads on the social network actually perform. Digital marketing software provider Kenshoo recently released global growth...

Mobile Clicks and Mobile Ad Spend in the UK

Ad management platform Marin Software released findings from its Quarterly UK Online Advertising Report. If you’re looking to get the most value out of your ad spend, it is towards mobile and tablet devices you should look. Mobile...

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Online Media Market's Strong Outlook

The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet media companies and Web portals have added 14,300 jobs since the recession began, according to Ad Age DataCenter's analysis...

Ad Spend Up 119 Percent on Social Networking Sites

Nielsen released new data highlighting the importance of business involvement in social networking and blogging websites. And it appears businesses understand that importance. The amount of ad spend on these sites increased 119 percent...

SMBs Spending Record Amounts Online

Small and medium-sized businesses (SMBs) are responsible for more than half of the U.S. locally-targeted online ad spend, according to " Main Street Goes Interactive ," a report from Borrell Associates. In total, SMB online...

'08 Interactive Advertising Hits Records

Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive...

Online Ad Spend Falls for First Time in 8 Years

According to IDC , online ad spending will drop in the first quarter of 2009 for the first time since the dot-com bubble burst in 2001. According to the study, search ads increased in Q4 2008 by 10 percent, but display ads fell 18...


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