Get the magazine exclusively for web professionals
For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...
In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...
Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...
If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone. Never fear, however, as Microsoft has heard your concerns and decided...
Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...
Last week Bing announced that the ad matching logic used in Microsoft Advertising adCenter has been updated. Advertisers bidding only on the singular or only on the plural form of a keyword, adcenter will serve ads for both singular...
Microsoft made several noteworthy upgrades to its adCenter advertising platform this past weekend. In addition to a new interface, changes include: - Campaign Management : Advertisers now have the ability to pause and resume ads and...
Perhaps signifying the beginning of a shift away from Google AdWords (albeit only a modest one), PPC management firms are supporting their clients wishes and looking for alternatives outlets of paid traffic. Case in point, Acquisio...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
4 SoLoMo Loyalty Program Leaders
View all...
advertisement
