Posts tagged adcenter/microsoft RSS

No More Gender or Age Targeting in adCenter

For marketers, targeted ads were the next logical step in the online advertising space, and this was made clear by the rapid rise they have seen over the last few years. However, for many everyday Web users, the idea that advertisers...

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

adCenter Gets Trendy with Analytics

If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone. Never fear, however, as Microsoft has heard your concerns and decided...

Moving Into adCenter

Perhaps signifying the beginning of a shift away from Google AdWords (albeit only a modest one), PPC management firms are supporting their clients wishes and looking for alternatives outlets of paid traffic. Case in point, Acquisio...

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