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PPC Performance Metrics: Bing Ads vs. Google AdWords

It’s not news that Google dominates in U.S. search volume, but what is particularly noteworthy is that Yahoo! Bing Network’s CPCs were 10-24 percent lower than Google’s during Q3 2012 across six industry verticals...

Maximize Search ROI with Industry Insight

AdGooroo has released a new search marketing dashboard that provides advertisers and agencies with instant access to years worth of proprietary pay-per-click (PPC) data on virtually every industry and advertiser. AdGooroo’s search...

AdGooroo Upgrades Link-building Tool

Link building will never be considered light work, but it did just get a little bit easier thanks to some impressive new features added to Link Insight. The link-building tool from AdGooroo presents website owners with a personalized...

Rocket Clicks Taps AdGooroo's Link Insight Platform

Welcome to the new age of link building - a time when we should all be greatly reliant on the quality of data. SEM intelligence vendor AdGooroo and Internet marketing agency Rocket Clicks announced a partnership today that connects...

Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

Is Yahoo! Back? Q1 2010 SE Advertising Report

AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in...

Hijacking Report from Adgooroo

Adgooroo , a provider of competitive intelligence in the online marketing space, released its “Hijacking Report” last week, a feature of its Trademark Insight solution which enables search marketers to identify and take...

Academic Program from AdGooroo [Advertising]

Online marketing intelligence and keyword tool provider Adgooroo today unveiled the AdGooroo Academic Program which will provide resources to help educators conduct Internet marketing research and offers students access to actual search...

SEM Insight Shows Marketers What Competitors Spend Online

AdGooroo, a provider of competitive search engine intelligence, announced three new features of its SEM Insight offering. Perhaps the most interesting of the new features is in Budget Analyzer. The forecasting tool enables marketers...

Big Moves for Bing and Google, Says AdGooroo Report

Adgooroo released its quarterly Search Engine Advertising Update today and the big winner looks to be Bing. The site surged to more than 22 million monthly visits and now calls some very big names (e.g. Dell, Sears, Hotels.com, Marriot...

Yahoo! Gains Ground in Search Advertising

AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo!...

Major Gains For Search in Q4

Online marketing intelligence provider AdGooroo released a report today indicating major gains in search during the fourth quarter. Google led in Q4 with first-page advertiser growth of 58.0 percent, followed by Live Search with 42...

AdGooRoo Mid-Quarter Search Advertising Report

A report released today by AdGooroo indicates that Google had huge fourth quarter advertiser gains, while Yahoo! continued to lose advertiser share. “Google’s active advertiser count is a whopping 54.9% higher than it was...

AdGooroo Top Ad Copy Report

AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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