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Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization capabilities, to...

Published Wed, Nov 30 2011 3:30 PM by Administrator

Filed under: search, social, marketing, adobe, display, efficient frontier
Adobe on Mobile Flash: "No Mas"

It was a valiant fight, but the outcome was inevitable. Sometimes, you just have to put the gloves down and admit defeat. This week, Adobe officially announced that it was going to cease the development of Flash for mobile browsers. This move definitively...

Published Fri, Nov 11 2011 4:00 AM by Michael Garrity

Filed under: adobe, mobile, flash, html5, mobile development
Test Online Ads with Project Adthenticate

Get the most out of your online ads by testing them before you launch them with a new service from Adobe. Project Adthenticate enables publishers, rich media vendors and creative agencies to test, validate and optimize ads based on the IAB’s 2011...

Published Tue, Nov 08 2011 7:00 PM by Peter A. Prestipino

Filed under: adobe, advertisement, project adthenticate
Adobe Promotion a Gift for Designers

Web designers and developers using older versions of Adobe can give themselves a nice holiday gift this season courtesy of a promotion that runs through December 31. Adobe is giving creative professionals the chance to upgrade to the latest in design...

Published Mon, Nov 07 2011 5:30 PM by Linc Wonham

Filed under: adobe, creative suite 5.5, design software
Research Your Audience with New Tool from Adobe

Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant metrics about...

Published Fri, Oct 21 2011 6:00 AM by Michael Garrity

Filed under: analytics, adobe, media ratings council, audienceresearch
Adobe News from MAX 2011

The Adobe MAX 2011 technology conference, which is running through October 5, has seen the software company make a number of big announcements about new products or product enhancements. Some of the biggest news came out yesterday when Adobe officially...

Published Tue, Oct 04 2011 11:30 AM by Michael Garrity

Filed under: adobe, cloud, typekit, max conference, max 2011
Covario, Adobe to Offer One-stop Search Solution

Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering to be available by...

Published Fri, Sep 30 2011 6:00 AM by Linc Wonham

Filed under: seo, adobe, paid search, search marketing, covario
Newsstand App Coming from Digital Publishing Suite

I don't know how something like this hasn't been developed yet for the iPad, and how it wasn't Apple that jumped on the idea, but Adobe's Digital Publishing Suite is currently developing Newsstand, a brand new application for iOS5 that...

Published Thu, Sep 08 2011 9:00 PM by Michael Garrity

Filed under: adobe, Apple, digital publishing, ipad, ipad apps, ios, newsstand, ios5, digital publishing suite
Electronic Signatures – Adobe and Echosign

Adobe announced its acquisition of Web-based electronic signature and signature automation provider EchoSign. No more faxing for you. Several weeks (maybe months) ago I had the opportunity to look at EchoSign first hand and have been impressed ever since...

Published Mon, Jul 18 2011 12:08 PM by Administrator

Filed under: pdf, adobe, electronic signatures, echosign
Flash Builder 4.5 and Flex 4.5 Update

Adobe delivered an whopper of an update today to Adobe® Flash® Builder® 4.5 and Flex 4.5 software which provides developers with a single platform (one platform, one framework, one codebase) to build smartphone and tablet applications. Offered...

Published Tue, Jun 21 2011 3:30 AM by Peter A. Prestipino

Filed under: applications, adobe, flash, flex, week26-2011
Adobe Genesis Integrations Top 1000

Adobe announced that its Genesis platform, powered by year-old acquisition Omniture, has achieved a rather significant milestone in passing one thousand accredited customer implementations. Genesis automates the integration of partner solutions with the...

Published Thu, Jun 02 2011 4:45 PM by Peter A. Prestipino

Filed under: adobe, omniture, adobe genesis
Adobe Photoshop Touch Apps for iPad

Several Adobe Photoshop Touch apps were released today including Adobe Color Lava, Adobe Eazel and Adobe Nav for Apple iPad. The apps were developed using the Photoshop Touch Software Development Kit (SDK) and demonstrate the potential for new interaction...

Published Wed, May 11 2011 11:10 AM by Peter A. Prestipino

Filed under: adobe, photoshop, CS 5.5, photoshop touch apps
Adobe Creative Suite 5.5 #WINNING

Adobe today announced the availability of Create Suite 5.5 - and the designers and developers rejoice! Creative Suite 5.5 delivers important advances in HTML5 and Flash authoring, lots of innovation in video production and editing, and some powerful tools...

Published Tue, May 03 2011 1:29 PM by Peter A. Prestipino

Filed under: adobe, CS 5.5
Adobe Creative Suite 5.5 Arrives

This week Adobe announced the new Adobe® Creative Suite® 5.5 product line. Perhaps the most significant aspect of the release is that designers and developers will be able to target popular and emerging smartphone and tablet platforms. Adobe Creative...

Published Tue, Apr 12 2011 3:15 PM by Peter A. Prestipino

Filed under: adobe, creative suite, CS 5.5, week 16
Medialets Ad Platform & Adobe Digital Publishing Suite

Last week Adobe announced that it expects to integrate the Medialets mobile advertising platform software developer kit (SDK) with Adobe® Content Viewer software in the Enterprise Edition of Adobe Digital Publishing Suite. Using the Medialets’...

Published Tue, Mar 22 2011 5:00 AM by Peter A. Prestipino

Filed under: adobe, digital publishing, medialets

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