Posts tagged adobe RSS

Improving the Email Sign Up Process – Quick Tips For Success

:: By Alyssa Nahatis, Adobe :: The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s...

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Marketing Tips from the Presidential Race

With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this presidential election, it's safe to say this presidential race is much different than others. For some help deciphering the...

Adobe Stock 1 Year Later: All About Efficiency

Work interruptions can cost Web professionals about six hours a day ; time that can be better spent designing, optimizing, selling and analyzing to improve business operations and customer experience. For Web designers, Adobe continues...

QUICK HIT: Content-Aware Cropping Coming to Photoshop

Adobe will be introducing a new feature for Photoshop soon that will bring its Content-Aware technology to the cropping tool. SUBSCRIBE to Website Magazine & Accelerate 'Net Success With the new Content-Aware Crop feature,...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine-learning algorithm will automatically assemble creative elements...

Simplifying E-Signatures for Those Mired in Document Processes

Companies focused on great experiences can no longer afford to be mired in document processes that are slow and inefficient. According to a recent survey by IDC, 72 percent of businesses reported that improving document processes would...

Adobe Marketing Cloud Makes Greater Personalization and Messaging Push

Adobe introduced several new capabilities around location-based personalization and messaging recently, as well as a new deep linking solution, that should help brands deliver improvements to engagement. SUBSCRIBE to Website Magazine...

Will Adobe Destroy Wix & Squarespace?

Adobe's Creative Cloud suite is fast becoming the go-to solution for digital designers and enterprises that employ them - and it's only getting more powerful as time goes on. Adobe released a new website design tool, dubbed...

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Experts Speak: 7 UX Design Trends to Watch

By Talin Wadsworth, Project Comet, Adobe UX design took center stage in 2015. The technology industry began paying attention to design in a way it never has before. In addition to a greater desire, if not a necessity, for responsive...

#WebTechWatch: Torch, PublishDrive, WhiteTruffle & More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

One Less Player in Digital Analytics

Analytics are crucial to every business as they provide immense value in understanding the successes and failures of campaigns, user flows, design and more. Adobe continues to make strides to optimize its ability to help customers...

QUICK HIT: Adobe Issues Flash Patch

The latest Flash vulnerability has been fixed according to a security bulletin from Adobe. Reports emerged late last week that Flash on Windows, Mac and Linux all had a critical vulnerability that could cause a crash and potentially...

Flexibility for the Mobile Workers with Dropbox & Adobe

Adobe and Dropbox announced an integration of their applications that should bring greater flexibility to the mobile working world. The partnership will make it possible for users of Adobe Acrobat DC and Adobe Acrobat reader to access...

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