Posts tagged adobe&pageindex=1 RSS

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine-learning algorithm will automatically assemble creative elements...

Simplifying E-Signatures for Those Mired in Document Processes

Companies focused on great experiences can no longer afford to be mired in document processes that are slow and inefficient. According to a recent survey by IDC, 72 percent of businesses reported that improving document processes would...

Adobe Marketing Cloud Makes Greater Personalization and Messaging Push

Adobe introduced several new capabilities around location-based personalization and messaging recently, as well as a new deep linking solution, that should help brands deliver improvements to engagement. SUBSCRIBE to Website Magazine...

Will Adobe Destroy Wix & Squarespace?

Adobe's Creative Cloud suite is fast becoming the go-to solution for digital designers and enterprises that employ them - and it's only getting more powerful as time goes on. Adobe released a new website design tool, dubbed...

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Experts Speak: 7 UX Design Trends to Watch

By Talin Wadsworth, Project Comet, Adobe UX design took center stage in 2015. The technology industry began paying attention to design in a way it never has before. In addition to a greater desire, if not a necessity, for responsive...

#WebTechWatch: Torch, PublishDrive, WhiteTruffle & More

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

One Less Player in Digital Analytics

Analytics are crucial to every business as they provide immense value in understanding the successes and failures of campaigns, user flows, design and more. Adobe continues to make strides to optimize its ability to help customers...

QUICK HIT: Adobe Issues Flash Patch

The latest Flash vulnerability has been fixed according to a security bulletin from Adobe. Reports emerged late last week that Flash on Windows, Mac and Linux all had a critical vulnerability that could cause a crash and potentially...

Flexibility for the Mobile Workers with Dropbox & Adobe

Adobe and Dropbox announced an integration of their applications that should bring greater flexibility to the mobile working world. The partnership will make it possible for users of Adobe Acrobat DC and Adobe Acrobat reader to access...

Adobe's Personalization Push

Adobe is introducing several new features at the &Then/DMA conference this week that focus on helping brands get personalization "right." SUBSCRIBE to Website Magazine - 12 Issues FREE Personalization can be tricky as...

Daily Roundup: Twitter, Adobe, Pinterest & More

Website Magazine's Daily Roundup series features noteworthy developments from around the digital world that will be of interest to 'Net professionals and which may just have a positive impact on how you do your digital business...

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Simplifying Mobile Decision Making with appFigures for Adobe Analytics

App store intelligence platform appFigures announced an integration with Adobe Analytics (part of the Adobe Marketing Cloud) that will provide a more complete view of mobile app and marketing performance, and additional data they can...

Collect, Curate & Publish UGC

User-generated content (UGC) is a more trusted and memorable form of media according to a recent IpsosMediaCT study on the topic. Encouraging this content as well as unifying it with branded material, however, is a challenge for most...

Adobe Jumps on the UGC Bandwagon

User generated content is an untapped source of content for marketers but it has not been easy for brands to take advantage of - but that's starting to change. By unifying brand and user-generated content, enterprises (of any size...

The Future of Video at Adobe is Shoppable

Video is evolving; where consumers were once only able to view, now they can interact. In the realm of e-commerce, that's a genuine game-changer. There are several solutions on the market for what's being called "shoppable...

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