Posts tagged adobe&pageindex=1 RSS

Adobe Completes Acquisition of TubeMogul

Adobe has formally announced the completion of its TubeMogul acquisition, a cross-channel video advertising platform that enables brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and...

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#VoCo: An Adobe Podcast Experiment

One of the reasons there aren't as many podcasts floating around is that it is actually pretty difficult to get perfect - a single slip up and you could spend hours reworking and editing the recording. Fortunately, Adobe has come...

Quick Hit: Growing Websites Focus On These Two Channels

Ad blockers are certainly a problem for advertisers and publishers, but in the United States the usage is not as bad as it could be. Based on data from PageFair, the U.S. ranks in the lower half compared to Europe in terms of current...

The Experience Business — From a Web of Pages to a Web of Experiences

:: By Kevin Lindsay, Adobe :: We’re in a major period of transition, as our Web of pages shifts to become a Web of experiences. The ‘last millisecond’ and the behaviors it triggers have become less a consideration...

Email Is The Alpha Channel (STILL)

Adobe Campaign's second annual consumer email survey confirms what many digital media professionals have long expected - email is the alpha channel. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The report, which...

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Improving the Email Sign Up Process – Quick Tips For Success

:: By Alyssa Nahatis, Adobe :: The email sign-up process is the first of many steps along the customer journey—an opportunity for would-be customers to connect with your brand. As with any new relationship, whether it’s...

Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Picking Up Cues & Clues: Machine Learning's Role in Customer Experience

:: By Jeff Allen, Adobe :: Big data is transforming the modern world, or so they say. Unless big data is leveraged to draw smart conclusions, however, all of this newly available information is just noise. Machine learning is helping...

Marketing Tips from the Presidential Race

With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this presidential election, it's safe to say this presidential race is much different than others. For some help deciphering the...

Adobe Stock 1 Year Later: All About Efficiency

Work interruptions can cost Web professionals about six hours a day ; time that can be better spent designing, optimizing, selling and analyzing to improve business operations and customer experience. For Web designers, Adobe continues...

QUICK HIT: Content-Aware Cropping Coming to Photoshop

Adobe will be introducing a new feature for Photoshop soon that will bring its Content-Aware technology to the cropping tool. SUBSCRIBE to Website Magazine & Accelerate 'Net Success With the new Content-Aware Crop feature,...

View & Optimize the Audience Universe with Adobe

Adobe is helping advertisers deliver on their optimization and personalization initiatives with some interesting new ad tech and data science capabilities. A new machine-learning algorithm will automatically assemble creative elements...

Simplifying E-Signatures for Those Mired in Document Processes

Companies focused on great experiences can no longer afford to be mired in document processes that are slow and inefficient. According to a recent survey by IDC, 72 percent of businesses reported that improving document processes would...

Adobe Marketing Cloud Makes Greater Personalization and Messaging Push

Adobe introduced several new capabilities around location-based personalization and messaging recently, as well as a new deep linking solution, that should help brands deliver improvements to engagement. SUBSCRIBE to Website Magazine...

Will Adobe Destroy Wix & Squarespace?

Adobe's Creative Cloud suite is fast becoming the go-to solution for digital designers and enterprises that employ them - and it's only getting more powerful as time goes on. Adobe released a new website design tool, dubbed...

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