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It looks like it may be a monumental day for one of the world's most important software company. Today marks the official general release of Adobe Creative Suite 6, the latest major update to the company's popular toolkit for...
A new study from Adobe reveals that video ad consumption is beginning to imitate that of traditional television commercials. This is because mid-roll ads, which have the most similar placement to that of a television commercial (directly...
What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...
Popular font provider Typekit , purchased by Adobe back in October, has received an update that allows webmasters and designers to access its non-standard fonts using an Adobe ID. Now, current Adobe ID holders are able to sign in to...
Dell is expanding its cloud applications portfolio for growing businesses, Dell Cloud Business Applications (DCBA), with new offerings that extend its Cloud Integrated CRM solution – eSignature services from Adobe EchoSign and...
Findings have been released from the latest Adobe Digital Index report that evaluates how marketers measure the impact of website traffic from social media sites such as Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp...
Adobe kicked off its annual Digital Marketing Summit this week in Salt Lake City with several announcements regarding product releases and upgrades in the areas of social media marketing, personalized engagement, multi-channel advertising...
Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...
A HootSuite integration with Adobe provides HootSuite Enterprise users with a new toolset for tracking on-site social media ROI. The HootSuite and Adobe Genesis integration connects social media messages to website conversions and...
At the Adobe Digital Marketing Summit in London during the middle of May, the software company announced three new additions to its increasingly impressive Digital Marketing Suite. Each release is aimed at helping marketers “Build...
Adobe has unveiled the Web industry’s first fully integrated video technology platform designed to enable smooth, TV-like experiences for ad-supported videos across Internet-connected devices. Code-named Project Primetime, the...
Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...
It was a valiant fight, but the outcome was inevitable. Sometimes, you just have to put the gloves down and admit defeat. This week, Adobe officially announced that it was going to cease the development of Flash for mobile browsers...
Get the most out of your online ads by testing them before you launch them with a new service from Adobe. Project Adthenticate enables publishers, rich media vendors and creative agencies to test, validate and optimize ads based on...
Web designers and developers using older versions of Adobe can give themselves a nice holiday gift this season courtesy of a promotion that runs through December 31. Adobe is giving creative professionals the chance to upgrade to the...
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