Posts tagged adobe&pageindex=4 RSS

Search Still Drives Ad Spend, Social Emerging

What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...

Typekit Now Available for Adobe ID Users

Popular font provider Typekit , purchased by Adobe back in October, has received an update that allows webmasters and designers to access its non-standard fonts using an Adobe ID. Now, current Adobe ID holders are able to sign in to...

Dell Solutions Streamline Sales Process for SMBs

Dell is expanding its cloud applications portfolio for growing businesses, Dell Cloud Business Applications (DCBA), with new offerings that extend its Cloud Integrated CRM solution – eSignature services from Adobe EchoSign and...

Study Calls for New Social Measurement Models

Findings have been released from the latest Adobe Digital Index report that evaluates how marketers measure the impact of website traffic from social media sites such as Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp...

Adobe Unveils New and Improved Marketing Products

Adobe kicked off its annual Digital Marketing Summit this week in Salt Lake City with several announcements regarding product releases and upgrades in the areas of social media marketing, personalized engagement, multi-channel advertising...

Cross Visit Analytics in Adobe's Digital Marketing Suite

Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...

HootSuite Adds Adobe Integration

A HootSuite integration with Adobe provides HootSuite Enterprise users with a new toolset for tracking on-site social media ROI. The HootSuite and Adobe Genesis integration connects social media messages to website conversions and...

Adobe Adds to Digital Marketing Suite

At the Adobe Digital Marketing Summit in London during the middle of May, the software company announced three new additions to its increasingly impressive Digital Marketing Suite. Each release is aimed at helping marketers “Build...

Adobe Launches Integrated Video Content and Ad Service

Adobe has unveiled the Web industry’s first fully integrated video technology platform designed to enable smooth, TV-like experiences for ad-supported videos across Internet-connected devices. Code-named Project Primetime, the...

Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...

Adobe on Mobile Flash: "No Mas"

It was a valiant fight, but the outcome was inevitable. Sometimes, you just have to put the gloves down and admit defeat. This week, Adobe officially announced that it was going to cease the development of Flash for mobile browsers...

Test Online Ads with Project Adthenticate

Get the most out of your online ads by testing them before you launch them with a new service from Adobe. Project Adthenticate enables publishers, rich media vendors and creative agencies to test, validate and optimize ads based on...

Adobe Promotion a Gift for Designers

Web designers and developers using older versions of Adobe can give themselves a nice holiday gift this season courtesy of a promotion that runs through December 31. Adobe is giving creative professionals the chance to upgrade to the...

Research Your Audience with New Tool from Adobe

Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant...

Adobe News from MAX 2011

The Adobe MAX 2011 technology conference, which is running through October 5, has seen the software company make a number of big announcements about new products or product enhancements. Some of the biggest news came out yesterday...

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