Posts tagged adsense RSS

Experiment Inside AdSense Labs

Google has long been on the cutting edge of publisher monetization solutions and it's taking it all a step further by launching AdSense Labs, a new feature (a sub-tab under the Optimization tab within AdSense accounts) where publishers...

The Right Ad Formats for the Mobile Experience

With a vast majority of Internet consumption stemming from mobile devices, publishers are looking to optimize the performance of their digital properties through display ads and products like Google AdSense. SUBSCRIBE to Website Magazine...

Automatic Experiments for AdSense

Google is expanding its collection of optimization tools with the introduction of Automatic Experiments for AdSense publishers. Enabling the feature will allow Google to run automatic experiments on a small portion of a publisher's...

The Next Generation of AdSense Ads

Google announced the launch of a new AdSense ad type that shows when they are likely to perform well and provide a good user experience. The new page-level ads are designed for mobile pages and come in two formats - anchor/overlay...

Take it To The Bank: Increase Engagement and Revenue with Google's Matched Content

Savvy and successful webmasters know that showcasing related, suggested or recommended content is an excellent way to increase engagement metrics like time on site with website visitors. Engagement, however, is difficult to take to...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

Obtaining EU Visitors' Consent Required for AdSense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

Content Recco's from Google Adsense

Google is releasing a new and free content recommendation tool for AdSense publishers. The solution can be used by website owners/operators to promote their "contextually relevant and personalized" content to site visitors...

AdSense Unveils New Reporting Dashboard

As marketers look to increase their consumer engagement it is vital they receive accurate, timely and comprehensive reports on their current digital efforts in order to understand how they must alter their approach. AdSense , the popular...

Google Consumer Surveys Arrive, Publishers Rejoice-ish

Google has a new program available for website owners looking to generate some additional revenue from their content. The Google Consumer Surveys program will pay publishers for completed surveys, used most often as paywall alternatives...

What Retailer Would EVER use AdSense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

Bigger Google Ad Sizes, Bigger AdSense Profits?

What's the matter? Website visitors aren't clicking the affiliate display ads you include on your website? No problem, just increase the size of the ads! This week Google introduced two new, much larger ad formats. Google believes...

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Google Publisher Plugin for WordPress

What two things go great together? WordPress and Google of course - two favorites of the modern Internet professional. Google launched its Google Publisher Plugin earlier in the month and WordPress Wednesday is as good a day as any...

434,216 New Ad Formats Offered by Google

This week Google announced it is now making it possible to create custom ad sizes. This capability will provide publishers with more flexibility to design for users. Custom size ads work just like the standard-size units, showing either...

Google Anchor Ads Appealing to Publishers, Advertisers & Mobile Users

As mobile website traffic increases, publishers are looking for ways to monetize users visiting through smartphones. The experience on mobile devices is much different from the desktop, as you likely know, so why aren't mobile...

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