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There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...
As the Web evolves, the community of Web professionals move ever closer to true integrated marketing. Those standing at the forefront of this evolution are often the analytics vendors, whose services sit squarely between services and...
Looking for an alternative to restrictive AdSense for your website? New start-up MyLikes believes they have a solution, and it's aimed squarely at niche publishers and industry influencers. In short, it works like this: Publishers...
Online marketing service provider Where 2 Get It (which focuses on national brands) has added “minimum advertised price” or MAP monitoring to their solutions for manufacturers. MAP is essentially just a suppliers pricing...
Advertising has made the Internet a commercial powerhouse and remains the most compelling aspect of Internet business for many Web professionals. Influencing everything from what we purchase to who we vote for, advertising innovation...
It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...
Search marketing software company Engine Ready released an interesting study on how toll-free numbers are treated. Engine Ready used its call tracking software to create a test to determine if the use of various toll-free prefixes...
MySpace and Citysearch are teaming up to offer MySpace Local. The new directory combines Citysearch's functionality of allowing users to search, review and rate businesses. And, it adds MySpace's flavor by allowing users to...
TechCrunch has reported that Ask Sponsored Listings (a division of Ask) has acquired Sendori, a provider of direct navigation advertising technology. For those not familiar with direct navigation ( read this article on direct navigation...
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
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