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Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Filed under: Internet Advertising, marketing, yahoo, targeting, genome, interclick, advertising solution

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...