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Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...
Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...
A recent Harris poll reveals some interesting opinions on Twitter ( access here in PDF ) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas. Just under half of advertisers...
Doing Facebook Hashtags the Right Way
Local Google Carousel in Focus
9 Ad Lessons to Change Your Thinking
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