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By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...
It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....
The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...
The current economic climate doesn't seem to be scaring off small and medium businesses from advertising. According to the latest wave of the Local Commerce Monitor, an ongoing study of SMB advertising behaviors conducted by The...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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