Posts tagged advertising/ad exchanges RSS

The Highest Quality Ads are Directly Purchased

Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...

5 Ways to Maximize Ad Exchange Revenue

By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...

MediaMath Opens Up the DSP

MediaMath , a provider of cross-exchange ad management and technology services, has released Brain Algorithm Visualization, a tool which provides transparency into demand side platforms to users of its TerminalOne platform - an automated...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

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