Posts tagged advertising/adbrite RSS

AdBrite Launches Cost-Per-Click Auction for Graphical Ads

AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when...

AdBrite Launches OTX

AdBrite has launched the Open Targeting Exchange (OTX) , a marketplace for advertising networks and publishers. When a page is viewed on a publishers site, OTX scans "multiple eligible targeting algorithms" to determine the...

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