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Posts tagged advertising/adcenter RSS

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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