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Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Filed under: advertising, click forensics, click fraud

Current Click Fraud Rates

Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...

Filed under: advertising, ppc, click forensics, click fraud

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...