Posts tagged advertising RSS

Twitter Offers New Social Commerce Feature

Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers , enables advertisers to create card-linked promotions and share them on the social...

A Comparison of Chinese and U.S. Mobile Habits

The Internet has transformed the world into a true global community and professionals are constantly looking for ways to capitalize on the diverse community. A new research study from the IAB and IAB China titled “ The IAB U...

Is Your Traffic Being Diverted by Paid Search Ads?

Companies count on their signature products and services to draw crowds into their brick-and-mortar stores as well as Web traffic to their websites. However, when their trademarks and signature products are being used in other vendors...

Big List of Free Keyword Tools - 2014 Edition

While the term many be unfamiliar to much of the general public, keywords are one of the most important pieces of a website. Not only do keywords alert consumers as to the content on the page but they also tell search engines what’s...

Quick Guide to Advertising on Social Media

Social networks provide a free service that enables both people and businesses alike to connect and stay in-touch with acquaintances across the globe. As social networks look to monetize their platforms, however, it is becoming a necessity...

Are Rising Stars Burning Up or Burning Out?

Digital advertising network Jivox recently released its 2014 benchmark report on the IAB's Rising Stars ad units, analyzing more than 2.7 billion impressions to determine the performance of the emerging formats. Since 2012, the...

Appboy Receives a $15 Million Round of Funding

As apps have grown in popularity companies have had to get creative in order to think up ways to make them profitable. It is through this need that marketing companies have risen to help app developers maximize the profitability of...

Funding for Mobile Analytics Company Adjust

Considering spending on mobile advertisements is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well. In order for marketers and companies alike...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

Instagram (Finally) Gets Down to Business

Instagram is finally getting down to business, as the social network has announced that it is beginning to roll out a suite of business tools for advertisers. According to the company, the business tools will enable advertisers to...

Quick Guide to AdWords Sitelinks

:: By Derek Schou, Associate Editor :: Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money being spent on paid search advertising , it is important that businesses and marketers...

Hey Yahoo...What's the Flurry?

Considering one in every five people in the world own a smartphone, the mobile market is hotter than it has ever been. Even though Internet giant Yahoo is continuing to cut services it has not slowed down in trying to diversify its...

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

Experts Speak: Small Steps for Bigger Conversions

According to the recently released MarketingSherpa Ecommerce Benchmark Study , most conversion-to-sale rates for e-commerce sites fall below 5 percent. While at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL...

Consumers Willing to Trade Data for Incentives

In 2013, spending on mobile advertising totaled $7.1 billion*. With mobile being such a large industry it is important that marketers understand what’s working and what’s not so they can improve their results. Hipcricket...

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