Posts tagged advertising RSS

Eliminate Fraudulent Ad Impressions

Security is one of the most daunting challenges for businesses today. Maxifier , a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory...

Targeting In-Store Consumers through Guest Wi-Fi

With more and more consumers using their mobile devices in-store to compare prices and search for deals on similar products, brands are searching for ways to entice these consumers to put their phones down and make a purchase. Cloud4Wi...

Google Unveils Dynamic Structured Snippets for Search Ads

To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs...

Twitter Enables Advertisers to Target Users Via Off-Site Activity

To help advertisers make better use of their digital efforts, social networks are constantly updating their ad programs to make their offerings more robust. Twitter has announced a path for advertisers to reach new consumers from audiences...

Instagram's Ad Carousel Format in Focus

As brands look for new and improved ways to communicate with their consumers on social media , networks are constantly releasing new features and programs to help them in their never-ending quest. Instagram has announced changes to...

Mobile Accounts for Nearly Half of Google Ad Clicks

Each year there are new trends that arise and its important for businesses and professionals alike to analyze these trends in order to figure out where the markets are heading and what the next trend might be. A recently released report...

Seamlessly Test Your In-App Experience

It’s no secret, consumers love their mobile apps. In order for marketers to maximize the effectiveness of their apps they must be able to test new layouts and features seamlessly and monitor the performance of their changes....

Search Marketing vs. Newspaper & TV – Which Should You Invest In?

:: By Travis Bliffen, Stellar SEO :: As a business owner, marketing director or anyone who has a say in how your marketing budget is allocated, it is important to understand which channels will yield the highest return and what the...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be. It's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Social Marketing Gets Easier for Small Businesses

Small businesses are at an inherent disadvantage to large corporations in a variety of fashions, especially in terms of money, which forces them to be creative with their small budgets. One company helping small businesses get the...

Twitter Speeds Up the Promoted Tweet Process for SMBs

Twitter is busy rolling out updates this week. First the social network introduced Syndicated Promoted Tweets , and now it's unveiling a feature called “Quick Promote.” With Quick Promote , small and medium-sized businesses...

Is Google Showing Cracks in its Search Armour?

As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne , a provider of digital marketing solutions, has released their latest report which details digital...

As Mobile Activity Increases So Does the Need for Mobile Ads

As consumers turn to their mobile devices for more daily activities, mobile companies are taking financial advantage of the increased activity and engagement through ads . MeetMe , a public market for social discovery, has announced...

Inside the RTB Ecosystem with Pixalate's Global Seller Trust Index

Programmatic advertising is one of those tactics that is shaping the 'Net as Web professionals know it, making it important for brands to know who the key players are and how they compare. In the age of real-time bidding, that's...

Mobile Trends to Look for in 2015

As consumers continue to increasingly use their mobile devices for e-commerce purposes marketers must adapt. UpSnap , a provider of mobile advertising solutions, has released its top predictions for the mobile space in 2015. According...

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