Posts tagged advertising&pageindex=1 RSS

Blending the Best of Digital and Print

U.S.-based grocer Lowes Foods and digital solution provider Unata are releasing a personalized omnichannel eCircular for grocery retailers. The offering is currently live on its Lowes Foods-To-Go website and will be live as a standalone...

Adblade APIs Bring Flexibility (and Data) to Advertisers, Publishers

Native ad platform Adblade is launching a new API to bring improved reporting capabilities to its advertisers and publishers. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Adblade’s new API suite provides a...

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Mobile Conversion Rates Growing Steadily

Mobile devices represent the majority of consumers' online usage in 2015 according to Marin Software's annual Mobile Advertising Around the Globe report. More importantly, however, was that mobile conversion rates are growing...

Browser Targeting Comes to PropellerAds

Online advertising network Propeller Ads made two rather interesting updates to its self-serve platform which will provide advertisers with more control over audience targeting and some nice improvements in regards to campaign performance...

Yes, Please! Audience Optimization with Machine Learning

Cross-device management platform Lotame has launched a new solution for campaign optimization and engagement that is powered by machine learning algorithms. Lotame's new Audience Optimizer aims to improve digital ad campaigns'...

Making Native Ads Truly Native

The problem with many "native" advertising solutions is that they lead consumers away from publishers' sites (which doesn't really make them native at all I suppose). Fortunately, there are some interesting developments...

Bing Gets Social with New Ad Extensions

Google doesn't have a corner on cool ad extensions any longer. Bing is reportedly now testing Social Extensions to help brands promote their social channels. “Businesses today spend a lot of time and resources to engage customers...

WordPress Plugin for FB Instant Articles

Web publishers running their websites on WordPress and using Facebook's Instant Articles offering have a new plugin that should make their work much easier. The timing couldn't be more perfect with Facebook expected to launch...

Facebook Gives Advertisers a Bigger Canvas

The website that opens after a consumer clicks on a Facebook ad is often slow and not always optimized for mobile, but now the social network is fixing this problem. The solution is called Canvas , Facebook’s new post-click,...

Social Proof in Social Ads

Online retailers would be wise not to ignore the impact of social proof. Social proof is essentially a “psychological phenomenon" where people assume that what others are doing is the correct behavior in a given situation...

Accreditation for the Viewability of Video

Chicago-based technology and advisory firm AdYapper announced the accreditation of their measurement of desktop video viewable impressions and related viewability statistics by the Media Rating Council (MRC). SUBSCRIBE to Website Magazine...

Programmatic with Publishers in Mind

Programmatic has captured the attention of digital advertisers and is quickly becoming the primary way advertising is bought and sold. OpenX just launched Real-Time Guaranteed (RTG), a solution to enable direct, guaranteed deals executed...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In its first iteration, advertisers will be able to automate campaigns...

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