Posts tagged advertising&pageindex=1 RSS

Funding for Mobile Analytics Company Adjust

Considering spending on mobile advertisements is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well. In order for marketers and companies alike...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

Instagram (Finally) Gets Down to Business

Instagram is finally getting down to business, as the social network has announced that it is beginning to roll out a suite of business tools for advertisers. According to the company, the business tools will enable advertisers to...

Quick Guide to AdWords Sitelinks

:: By Derek Schou, Associate Editor :: Spending on paid search ads in the U.S. alone is expected to top $24 billion by 2016. With so much money being spent on paid search advertising , it is important that businesses and marketers...

Hey Yahoo...What's the Flurry?

Considering one in every five people in the world own a smartphone, the mobile market is hotter than it has ever been. Even though Internet giant Yahoo is continuing to cut services it has not slowed down in trying to diversify its...

Search Ads Impact Top-of-Mind Awareness

Does search advertising have any effect on brand awareness? A new meta-study from Google and Ipsos mediaCT in 2013 (61 separate studies across 12 verticals) revealed that search ads lift "top-of-mind" awareness by an average...

Experts Speak: Small Steps for Bigger Conversions

According to the recently released MarketingSherpa Ecommerce Benchmark Study , most conversion-to-sale rates for e-commerce sites fall below 5 percent. While at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL...

Consumers Willing to Trade Data for Incentives

In 2013, spending on mobile advertising totaled $7.1 billion*. With mobile being such a large industry it is important that marketers understand what’s working and what’s not so they can improve their results. Hipcricket...

No Patience for "Glitchy" Apps

It is official, the attention span of humans is officially shorter than that of a goldfish . With human attention span continuing to shrink (12 seconds in 2000 compared to eight seconds in 2013) consumers literally have no patience...

Google's Product Listing Ads Outperform Text PPC Ads

2013 was a terrific year for Google and its Product Listing Ads. Research from digital marketing firm IgnitionOne indicates that the click-through rate for PLAs during the year was upwards of 47 percent higher than the click-through...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility, did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Embed Google Maps, Stay Tuned for Ads

Google Maps can again be incorporated into websites, thanks to a newly released embed feature announced on Google’s Geo Developers Blog. Site owners simply need to make sure they have opted in to the new Google Maps and can then...

Last-Minute PPC Ad Tips

:: By Cleofe Betancourt, 7Search.com :: via Website Magazine's 'Net Advertising Channel Move the CTR Needle This Holiday Season Let’s face facts. We have made it to the December issue of Website Magazine and you find...

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