Posts tagged advertising&pageindex=10 RSS

Is Your Business Ready to Advertise on Twitter?

Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...

Performance-Based Email Ads - MediaTrust's MTPX

What MediaTrust announced today at the LeadsCon conference is likely to blow your mind - so prepare yourself. The technology platform today announced the launch of PerformanceExchange (MTPX), a marketing platform that aims to connect...

IAB Code of Conduct

The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...

Analyze Your Adwords Performance vs the Competition

If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...

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No More PSA’s in Adsense

Google announced today that it will begin to gradually retire public service ads (PSAs) from AdSense sites. PSAs are unpaid ads that would appear on publisher sites when Google was unable to serve a paid ad – for example, when...

OpenX Wants to Maximize Your Yield

Ad technology provider (ad server) OpenX announced a new version of OpenX Enterprise, the company’s Software as a Service product for large publishers. What makes the new system unique is that its technology now combines the...

LinkedIn's New Advertising Platform

The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender...

The New Reality of Facebook Advertising

Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First...

The Microsoft/Yahoo Merger – What Advertisers Need to Know

At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...

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Nothing Negative About Negative Keyword Lists

This week Google introduced an improved way for advertisers to manage negative keywords across multiple campaigns. Negative keywords, for those unfamiliar, are used to filter the words that are unrelated to the product or service being...

Holiday Search Marketing Data

Search marketing and advertising provider Kenshoo released its 2010 Online Retail Holiday Shopping Report today. Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over...

Online Media Market's Strong Outlook

The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet media companies and Web portals have added 14,300 jobs since the recession began, according to Ad Age DataCenter's analysis...

Google Global for Global Advertisers

Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...

A New Way to Advertise: Ambient Point of Action

There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task - such as logging into...

Cost-Per-View Ads at Google with TrueView

Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...

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