Posts tagged advertising&pageindex=11 RSS

Holiday Search Marketing Data

Search marketing and advertising provider Kenshoo released its 2010 Online Retail Holiday Shopping Report today. Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over...

Online Media Market's Strong Outlook

The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet media companies and Web portals have added 14,300 jobs since the recession began, according to Ad Age DataCenter's analysis...

Google Global for Global Advertisers

Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...

A New Way to Advertise: Ambient Point of Action

There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task - such as logging into...

Cost-Per-View Ads at Google with TrueView

Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...

Moosejaw Joins Google for Local Availability

This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur in-store, from small neighborhood boutiques to national chains according to eMarketer's Mobile Marketing...

Video Ads Gaining Acceptance and Revenue

Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to...

New Twitter Ads On The Way

After months of speculation, Twitter has finally announced they will insert advertising in users' streams. Now, select users will see advertisements posed as a tweet as they appear in the stream itself, not as a promoted or sponsored...

Expert SEO Advice, TV's Changing Ad Landscape

This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape...

Android Ads Get Interactive, Challenge Apple

According to Google, more than 200,000 Android-enabled devices are being activated on a daily basis - up from just 60,000 per day in February. Correspondingly, Android apps now number more than 100,000 - double the number of available...

How Will You Monetize the Visual Web?

Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...

Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

Scaling Online Advertising Applications

Content delivery solution provider Mirror Image Internet has released a set of configurable online advertising solutions to increase the scalability, geographic coverage and performance of advertising applications for networks, exchanges...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

SAY Media is Born

VideoEgg has finalized their purchase of blogging platform Six Apart (purveyors of blogging softwares Movable Type and TypePad) and renamed itself SAY Media. While this might seem like just another acquisition news item, under the...

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