Posts tagged advertising&pageindex=11 RSS

How Will You Monetize the Visual Web?

Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...

Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

Scaling Online Advertising Applications

Content delivery solution provider Mirror Image Internet has released a set of configurable online advertising solutions to increase the scalability, geographic coverage and performance of advertising applications for networks, exchanges...

Reimagining Interactive Advertising

The Interactive Advertising Bureau (IAB) just announced a competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Put your thinking caps on - this is going to be interesting. This is the...

SAY Media is Born

VideoEgg has finalized their purchase of blogging platform Six Apart (purveyors of blogging softwares Movable Type and TypePad) and renamed itself SAY Media. While this might seem like just another acquisition news item, under the...

Social Context Ads at Facebook

Advertisers promoting their services, wares and brands on Facebook will be pleased to hear that the social advertising system has finally been updated to provide metrics on social endorsements in ads - referred to by Facebook as "social...

Asia-Pacific Ad Market to Surpass All Others

According to a new report from eMarketer and Starcom Media Vest Group, the Asia-Pacific region will account for $173.2 billion in ad spending by 2014 - on its way to the top ad market in the world "soon after 2014." As for...

Google Instant Driving Up Online Ad Prices

Google unveiled Google Instant today and it has the community of Web professionals (particularly those involved in online advertising via Adwords) quite concerned. No doubt about it, Google Instant is a significant development in the...

Optimized Digital Media with MediaMind

Integrated digital advertising solution MediaMind launched version two of its ad serving and campaign management technology today. The new platform features focus on greater data integration across ad channels to boost efficiency and...

Digital Ad Spend Grows 47% in Q1 & Q2

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience...

AddThis into the Advertising Game

Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not...

GreyStripe Extends Network to AdWhirl Users

Mobile advertising network Greystripe announced integration with mobile advertising mediator AdWhirl which will enable app developers using its SDK to incorporate Greystripe banner ads. Developers will be able to simultaneously integrate...

PPC Bid Management is Antiquated

A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC...

Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...

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