Posts tagged advertising&pageindex=12 RSS

Social Context Ads at Facebook

Advertisers promoting their services, wares and brands on Facebook will be pleased to hear that the social advertising system has finally been updated to provide metrics on social endorsements in ads - referred to by Facebook as "social...

Asia-Pacific Ad Market to Surpass All Others

According to a new report from eMarketer and Starcom Media Vest Group, the Asia-Pacific region will account for $173.2 billion in ad spending by 2014 - on its way to the top ad market in the world "soon after 2014." As for...

Google Instant Driving Up Online Ad Prices

Google unveiled Google Instant today and it has the community of Web professionals (particularly those involved in online advertising via Adwords) quite concerned. No doubt about it, Google Instant is a significant development in the...

Optimized Digital Media with MediaMind

Integrated digital advertising solution MediaMind launched version two of its ad serving and campaign management technology today. The new platform features focus on greater data integration across ad channels to boost efficiency and...

Digital Ad Spend Grows 47% in Q1 & Q2

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience...

AddThis into the Advertising Game

Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not...

GreyStripe Extends Network to AdWhirl Users

Mobile advertising network Greystripe announced integration with mobile advertising mediator AdWhirl which will enable app developers using its SDK to incorporate Greystripe banner ads. Developers will be able to simultaneously integrate...

PPC Bid Management is Antiquated

A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC...

Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...

Tweetup Gets (Real-Time) Serious

Twitter-reliant search and advertising network Tweetup signed several noteworthy distribution aggreements which aim to drive additional exposure for users. TweetUp opened registration for the bid-based real-time search marketplace...

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Dex One Getting It Done

Local marketing solution provider Dex One entered into a distribution agreement with Jingle Network, an operator of an ad-supported directory assistnce service (1-800-FREE411). Dex One’s advertisers can now have their listings...

Google Tags Now Available for Local Biz

Google officially rolled out its Google Tags product this morning and it's one of the most significant (and meaningful) changes to the local search advertising landscape in a very long time. "Tags" are simply yellow "markers"...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

Three Brilliant and Inspiring Animated Advertisements

Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival with Google AdSense, then saw click-through rates drop steeply as consumers succumbed to "banner blindness." Yet...

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