Posts tagged advertising&pageindex=12 RSS

Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...

Tweetup Gets (Real-Time) Serious

Twitter-reliant search and advertising network Tweetup signed several noteworthy distribution aggreements which aim to drive additional exposure for users. TweetUp opened registration for the bid-based real-time search marketplace...

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Dex One Getting It Done

Local marketing solution provider Dex One entered into a distribution agreement with Jingle Network, an operator of an ad-supported directory assistnce service (1-800-FREE411). Dex One’s advertisers can now have their listings...

Google Tags Now Available for Local Biz

Google officially rolled out its Google Tags product this morning and it's one of the most significant (and meaningful) changes to the local search advertising landscape in a very long time. "Tags" are simply yellow "markers"...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

Three Brilliant and Inspiring Animated Advertisements

Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival with Google AdSense, then saw click-through rates drop steeply as consumers succumbed to "banner blindness." Yet...

Cloud-Based Mobile Marketing/Advertising

Mobile marketing and advertising company HipCricket unveiled the latest version of its cloud-based platform today (HIP 6.0) and it may just renew your interest in mobile. New features include a tighter integration with CRM (customer...

Internet Ad Revenues Increase 7.5% YoY

There are some good signs that the economy is improving with the interactive advertising market, which saw significant challenges last year, rebounding dramatically and showing some signs of real vitality. Internet advertising revenues...

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Sedo Rolls out Domain Advertising

Domain name market Sedo launched a new service today which will allow advertisers to purchase ads directly on domain names that are parked at Sedo with performance-based pricing. SedoDNA (short for Sedo Domain Name Advertising) will...

Is Yahoo! Back? Q1 2010 SE Advertising Report

AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in...

Social Network Click Fraud Low

A study of advertising campaigns on top social networks by ClickForensics found a click fraud rate of 11.5 percent in Q1 2010 as the overall industry click fraud rate rose to 17.4 percent. ClickForensics studied online campaigns from...

Climbing The Ranks with Optimized Press Releases

Want publicity? Submit an optimized press release, say today’s leading online PR experts. Whether you’re targeting journalists, consumers or all of the above, an optimized press release can create endless possibilities...

Hydra Fires 15,000 Affiliates

Performance based advertising platform Hydra just gave the boot to 15,000 affiliate marketers and publishers. The company decreased its base of active publishers from 17,000 to less than 2,000 of its best performing partners in a bid...

Google Offers Above-the-Fold-Only Ads on Content Network

Google has announced that advertisers now have the option to buy advertising above the fold on Web pages throughout the Google Content Network, by enacting the "below the fold" exclusion option. "With brand-aware advertisers...

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