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Optimized Digital Media with MediaMind

Integrated digital advertising solution MediaMind launched version two of its ad serving and campaign management technology today. The new platform features focus on greater data integration across ad channels to boost efficiency and...

Digital Ad Spend Grows 47% in Q1 & Q2

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience...

AddThis into the Advertising Game

Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not...

GreyStripe Extends Network to AdWhirl Users

Mobile advertising network Greystripe announced integration with mobile advertising mediator AdWhirl which will enable app developers using its SDK to incorporate Greystripe banner ads. Developers will be able to simultaneously integrate...

PPC Bid Management is Antiquated

A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC...

Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...

Tweetup Gets (Real-Time) Serious

Twitter-reliant search and advertising network Tweetup signed several noteworthy distribution aggreements which aim to drive additional exposure for users. TweetUp opened registration for the bid-based real-time search marketplace...

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Dex One Getting It Done

Local marketing solution provider Dex One entered into a distribution agreement with Jingle Network, an operator of an ad-supported directory assistnce service (1-800-FREE411). Dex One’s advertisers can now have their listings...

Google Tags Now Available for Local Biz

Google officially rolled out its Google Tags product this morning and it's one of the most significant (and meaningful) changes to the local search advertising landscape in a very long time. "Tags" are simply yellow "markers"...

Quality Assurance on Networks and Exchanges (IAB Guidelines)

The Interactive Advertising Bureau (IAB) today released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers,...

Three Brilliant and Inspiring Animated Advertisements

Traditional banner ads have a long history. They experienced a heyday before the dot-com bust, saw a revival with Google AdSense, then saw click-through rates drop steeply as consumers succumbed to "banner blindness." Yet...

Cloud-Based Mobile Marketing/Advertising

Mobile marketing and advertising company HipCricket unveiled the latest version of its cloud-based platform today (HIP 6.0) and it may just renew your interest in mobile. New features include a tighter integration with CRM (customer...

Internet Ad Revenues Increase 7.5% YoY

There are some good signs that the economy is improving with the interactive advertising market, which saw significant challenges last year, rebounding dramatically and showing some signs of real vitality. Internet advertising revenues...

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Sedo Rolls out Domain Advertising

Domain name market Sedo launched a new service today which will allow advertisers to purchase ads directly on domain names that are parked at Sedo with performance-based pricing. SedoDNA (short for Sedo Domain Name Advertising) will...

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