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Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...
Local search provider DexKnows.com announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context...
Does advertising within social media environments such as forums sound appealing? For many marketers it does but the problem is that those wanting to actively participate in the word-of-mouth conversations occurring are often called...
YieldBuild is an advertising optimization system that works with several major ad networks to provide the best possible ads - based on performance - for your website. They have just announced that a previous 3 percent fee to optimize...
Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly...
An interesting study released today by Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD explores how consumers interact with online video, and how marketers can use this information to drive greater engagement...
LinkShare has a long, productive history in the affiliate space, and the latest LinkShare innovation is already turning heads. Pay-per-call gives publishers and affiliates a new way to earn - both online and offline. LinkShare provides...
Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...
Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...
A recent Harris poll reveals some interesting opinions on Twitter ( access here in PDF ) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas. Just under half of advertisers...
Website Magazine’s upcoming September issue (which will be distributed exclusively to professional-level members in August) features an article from Pam Horan of the Online Publishers Association on the new banner formats. If...
Search advertising company Ezanga has added a contextual offering to its suite of services. The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals...
eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at...
Advertising has made the Internet a commercial powerhouse and remains the most compelling aspect of Internet business for many Web professionals. Influencing everything from what we purchase to who we vote for, advertising innovation...
By Mark Underhill Integrating audio and video content alongside standard text and graphics was once solely the realm of major media outlets and technically sophisticated webmasters. Now, rich media engagement is possible for owners...
20 Terrific Tumblr Themes
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
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