Posts tagged advertising&pageindex=14 RSS

EyeBlaster Report on Ad Size & Rich Media

Does size matter in online advertising? According to a study from digital ad solution provider Eyeblaster it doesn’t but creative execution and rich media certainly do. While it’s bit of a self-serving study in that Eyeblaster...

Twitter Users Click Ads, Become Brand Advocates

Finding users who will not only interact with your brand but actually help you promote it is one of the hardest jobs of any Internet marketer. Who are these users and where do you find them? According to a new study from media research...

10 Steps to Generate More Leads

Is your website a lead generation machine? By Barry Harrison, Resolve Digital For professional service firms and others engaged in complex sales processes, pushing users toward a shopping cart isn’t the primary goal. The main...

Publisher Platform Enhanced at Tatto

At my last count there were over 300 advertising networks available These providers come in a number of varieties making selecting one that is sensible for your business a real key to your success. When deciding which ad network or...

Unified Media Reach Data

Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...

Dex Knows Local; Maponics Neighborhood Data Added

Local search provider DexKnows.com announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context...

Online Forum Advertising (With a Twist)

Does advertising within social media environments such as forums sound appealing? For many marketers it does but the problem is that those wanting to actively participate in the word-of-mouth conversations occurring are often called...

YieldBuild Ad Optimizer Drops Fees

YieldBuild is an advertising optimization system that works with several major ad networks to provide the best possible ads - based on performance - for your website. They have just announced that a previous 3 percent fee to optimize...

Bing Paid Click Share Grows (Again)

Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly...

Measuring Video Engagement

An interesting study released today by Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD explores how consumers interact with online video, and how marketers can use this information to drive greater engagement...

LinkShare Opens Pay-Per-Call, Turns Heads

LinkShare has a long, productive history in the affiliate space, and the latest LinkShare innovation is already turning heads. Pay-per-call gives publishers and affiliates a new way to earn - both online and offline. LinkShare provides...

Video Advertising & Affiliate Network AffiliatePly

Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...

Ad Pricing Increases in 2009: Seasonal Adjustment or Recession Ending?

Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...

Twitter: Advertisers Show little Confidence

A recent Harris poll reveals some interesting opinions on Twitter ( access here in PDF ) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas. Just under half of advertisers...

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Adgregate Markets and Linkstorm Distribute ShopAds

Website Magazine’s upcoming September issue (which will be distributed exclusively to professional-level members in August) features an article from Pam Horan of the Online Publishers Association on the new banner formats. If...

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