Posts tagged advertising&pageindex=15 RSS

eZanga Contextual Arrives (Too Late?)

Search advertising company Ezanga has added a contextual offering to its suite of services. The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals...

Focus on the Creative, Not Just Clicks

eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at...

Web Rankings: Top 50 Alternative Advertising Marketplaces

Advertising has made the Internet a commercial powerhouse and remains the most compelling aspect of Internet business for many Web professionals. Influencing everything from what we purchase to who we vote for, advertising innovation...

Create and Monetize Podcasts on Any Budget

By Mark Underhill Integrating audio and video content alongside standard text and graphics was once solely the realm of major media outlets and technically sophisticated webmasters. Now, rich media engagement is possible for owners...

Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans

Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers. The automated map-based geo-targeting...

Yahoo Launches Display Ad Marketplace

Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...

Cost Per Twitter Lead?

It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...

Microsoft Advertising Intelligence - Excel Plugin

Microsoft announced the launch of Microsoft Advertising Intelligence, a keyword research and optimization tool which operates in Microsoft Office Excel 2007. It can help paid search advertisers in expanding keyword lists, researching...

Online Ad Revenue Down in Q1

It shouldn't be a big surprise, but online ad revenue dipped in Q1 2009 - five percent, to $5.5 billion, according to the IAB and PricewaterhouseCoopers. Just like every other economic environment, advertising has been hit by the...

Digg Shakes Up the Advertising Game

Digg just took online ads - particularly social advertising - to a whole new level. Advertisements will soon be integrated into regular Digg content (the 'river'), appearing similar to a regular submission. And, just like Digg...

Ad Network OpenX Nets $10 Million More in Funding

OpenX has just received another $10 million in VC funding. That means the ad network is poised to grow, and expand offerings to publishers and advertisers alike. The former Openads, OpenX lets advertisers control their own campaigns...

Facebook Advertising Basics | Social Promotions

Let's move beyond traditional search engine marketing for a moment and focus on another very viable opportunity in Facebook advertising. It might be the largest social network site ever developed and is ripe with social marketing...

Google U.S. Trademark Policy Shifts

Perhaps in response to a recent class action lawsuit that says the sale of trademark keywords is illegal, Google is adjusting its U.S. trademark policy (and bringing its existing policy more in line with the industry standard) to allow...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

AdWhirl Makes Mobile World Revolve

Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store ( and five of the top 50 applications in the App...

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