Posts tagged advertising&pageindex=15 RSS

YieldBuild Ad Optimizer Drops Fees

YieldBuild is an advertising optimization system that works with several major ad networks to provide the best possible ads - based on performance - for your website. They have just announced that a previous 3 percent fee to optimize...

Bing Paid Click Share Grows (Again)

Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing . The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June. Bing did particularly...

Measuring Video Engagement

An interesting study released today by Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD explores how consumers interact with online video, and how marketers can use this information to drive greater engagement...

LinkShare Opens Pay-Per-Call, Turns Heads

LinkShare has a long, productive history in the affiliate space, and the latest LinkShare innovation is already turning heads. Pay-per-call gives publishers and affiliates a new way to earn - both online and offline. LinkShare provides...

Video Advertising & Affiliate Network AffiliatePly

Recent research from Doubleclick confirmed that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad and converts better than banners in terms of click through rate (CTR) and...

Ad Pricing Increases in 2009: Seasonal Adjustment or Recession Ending?

Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and...

Twitter: Advertisers Show little Confidence

A recent Harris poll reveals some interesting opinions on Twitter ( access here in PDF ) - most notably that just 8% of advertisers say Twitter is "very effective" for promoting products and ideas. Just under half of advertisers...

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Adgregate Markets and Linkstorm Distribute ShopAds

Website Magazine’s upcoming September issue (which will be distributed exclusively to professional-level members in August) features an article from Pam Horan of the Online Publishers Association on the new banner formats. If...

eZanga Contextual Arrives (Too Late?)

Search advertising company Ezanga has added a contextual offering to its suite of services. The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals...

Focus on the Creative, Not Just Clicks

eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at...

Web Rankings: Top 50 Alternative Advertising Marketplaces

Advertising has made the Internet a commercial powerhouse and remains the most compelling aspect of Internet business for many Web professionals. Influencing everything from what we purchase to who we vote for, advertising innovation...

Create and Monetize Podcasts on Any Budget

By Mark Underhill Integrating audio and video content alongside standard text and graphics was once solely the realm of major media outlets and technically sophisticated webmasters. Now, rich media engagement is possible for owners...

Jivox Adds Geo-targeting, Ad Creator, and Subscription Plans

Local online video advertising service Jivox released several new features including map-based geo-targeting, QuickStart video ad creation templates, and new subscription plans for advertisers. The automated map-based geo-targeting...

Yahoo Launches Display Ad Marketplace

Display advertising, once the darling of Internet marketing, fell out of favor as the rise of PPC (pay-per-click) advertising began. That may soon change as Yahoo! today launched Yahoo! My Display Ads , a self-serve display ad marketplace...

Cost Per Twitter Lead?

It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...

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