Posts tagged advertising&pageindex=16 RSS

Ad Network OpenX Nets $10 Million More in Funding

OpenX has just received another $10 million in VC funding. That means the ad network is poised to grow, and expand offerings to publishers and advertisers alike. The former Openads, OpenX lets advertisers control their own campaigns...

Facebook Advertising Basics | Social Promotions

Let's move beyond traditional search engine marketing for a moment and focus on another very viable opportunity in Facebook advertising. It might be the largest social network site ever developed and is ripe with social marketing...

Google U.S. Trademark Policy Shifts

Perhaps in response to a recent class action lawsuit that says the sale of trademark keywords is illegal, Google is adjusting its U.S. trademark policy (and bringing its existing policy more in line with the industry standard) to allow...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

AdWhirl Makes Mobile World Revolve

Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store ( and five of the top 50 applications in the App...

White-Label Jivox Video Ad Platform

Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform. The Jivox Publisher Portal enables...

CPX Expands Vertical Offerings

Online advertising and marketing network CPX Interactive has added several verticals to its Content Network offering (bringing the total to thirteen) including those for Career, Real Estate and Hispanic audiences. Traditionally known...

MySpace & Visible Measures

One of the challenges with video -- in addition to creating and distributing it -- is measuring it effectively. Fortunately, there are companies out there that help advertisers and publishers know a little bit more about the effectiveness...

Quantcast Marketer - Competition for Google Insights?

If you're on the lookout for tools and services to help improve your Web media planning and buying, audience measurement service Quantcast announced the launch of a doozy of a free solution which provides insights from online consumer...

Exclusive: Getting Into Website Sponsorships

Our society has become saturated with traditional display advertising. Consumers have learned to tune out, or even pay to omit ads altogether. Product placement and sponsorship are appearing more than ever in radio, television and...

'08 Interactive Advertising Hits Records

Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive...

ValueClick's ActiveAds in the Wild

Performance advertising network ValueClick announced the availability of ActiveAds. Through the offering, marketers can display micro-targeted messages in custom ad creative without the need to re-design, re-deploy, or re-manage multiple...

PPC Spring Cleaning Tips From YSM

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...

New Display Advertising Units

The Online Publishers Association thinks that online display advertising needs a face lift, one that will "meet the needs of marketers by better integrating their messages into the fabric of the Web." The proposed new advertising...

Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

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