Posts tagged advertising&pageindex=16 RSS

Quantcast Marketer - Competition for Google Insights?

If you're on the lookout for tools and services to help improve your Web media planning and buying, audience measurement service Quantcast announced the launch of a doozy of a free solution which provides insights from online consumer...

Exclusive: Getting Into Website Sponsorships

Our society has become saturated with traditional display advertising. Consumers have learned to tune out, or even pay to omit ads altogether. Product placement and sponsorship are appearing more than ever in radio, television and...

'08 Interactive Advertising Hits Records

Despite a slow economy and down national advertising spending, interactive advertising grew in 2008 with record numbers released in a report by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) . Interactive...

ValueClick's ActiveAds in the Wild

Performance advertising network ValueClick announced the availability of ActiveAds. Through the offering, marketers can display micro-targeted messages in custom ad creative without the need to re-design, re-deploy, or re-manage multiple...

PPC Spring Cleaning Tips From YSM

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's...

New Display Advertising Units

The Online Publishers Association thinks that online display advertising needs a face lift, one that will "meet the needs of marketers by better integrating their messages into the fabric of the Web." The proposed new advertising...

Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

New Behavioral Ad Guidelines

The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising (PDF). There are several key takeaways from the formal announcement: Companies mining online information for behavioral advertising...

Online Ad Spend Falls for First Time in 8 Years

According to IDC , online ad spending will drop in the first quarter of 2009 for the first time since the dot-com bubble burst in 2001. According to the study, search ads increased in Q4 2008 by 10 percent, but display ads fell 18...

Embed Text Ads in Your Tweets, Earn Revenue

Startup Adjix has a way to monetize on your Twitter account by adding short text ads to the end of your tweets. It works by selecting from options of different ads, and then when you send out your tweet, the ad link shows up at the...

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Link AdWords To Analytics

Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you...

Yahoo! on the March With Targeted Adverts

Yahoo! will soon unveil a set of tools designed to help advertisers better target their online audiences. The new services will include the ability to target graphical advertisements to users searching for particular terms in Yahoo...

Yahoo Includes Images and Video in Ads

The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...

Video Player-Ad Interface Guidelines

The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...

blinkx Unveils Un-Roll Advertising

It might just be the worst name for an advertising product ever developed, but it certainly is an interesting twist in the world of video. blinkx today introduced the Un-roll Unit ( see the demo here - opens in new window ), an alternative...

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