Posts tagged advertising&pageindex=17 RSS

Yahoo! on the March With Targeted Adverts

Yahoo! will soon unveil a set of tools designed to help advertisers better target their online audiences. The new services will include the ability to target graphical advertisements to users searching for particular terms in Yahoo...

Yahoo Includes Images and Video in Ads

The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...

Video Player-Ad Interface Guidelines

The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines are available at the IAB website and are open for public comment until March 5, 2009...

blinkx Unveils Un-Roll Advertising

It might just be the worst name for an advertising product ever developed, but it certainly is an interesting twist in the world of video. blinkx today introduced the Un-roll Unit ( see the demo here - opens in new window ), an alternative...

2009 Web Predictions - Website Magazine on Social Media, Ecommerce, Internet Advertising, Affiliate Marketing and SEO

2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...

Adwords: Optimizing for Mobile

Website Magazine has discussed mobile website design in the past, but we have not really dug in on optimizing mobile advertising campaigns - perhaps because until recently there was no such opportunity. Or at least no viable opportunity...

AdGooRoo Mid-Quarter Search Advertising Report

A report released today by AdGooroo indicates that Google had huge fourth quarter advertiser gains, while Yahoo! continued to lose advertiser share. “Google’s active advertiser count is a whopping 54.9% higher than it was...

Advertising Simplified at iPromote

It's amazing that despite the economic gloom and doom, innovation has not seemed to stop one iota - especially when it comes to advertising. While pundits from coast to coast don't believe that online advertising will ever...

AdBrite Launches Cost-Per-Click Auction for Graphical Ads

AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when...

Microsoft Live Search Cashback Catching On

In May 2008, Microsoft launched their cashback program. Users could sign up and receive cash rewards for every purchase resulting from a Live search. Merchants sell on a CPA basis and cashback reward amounts are determined by the merchant...

ad:tech Awards Open for Submissions

The 2009 ad:tech Awards program has opened for submissions , in the categories of interactive ads, interactive campaigns, optimization/search strategy and websites. Don Knox, ad:tech Global VP states, "The ad:tech awards are acknowledged...

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Google Ad Planner Adds Features

Google announced a few improvements to its Ad Planner service to help advertisers define their audience, keywords and geography, manage site results, and improve the analysis of media plans. New features of the Google Ad Planner service...

PPC Campaign Cloner From Marin Unveiled

Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...

PayingPost Opens

New blog advertising service PayingPost officially launches today. I've always been an advocate of consumer generated advertising networks such as these - regardless of how little search engines want you to use them or how often...

Early Holiday Gift from Jivox

Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for...

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