Posts tagged advertising&pageindex=17 RSS

2009 Web Predictions - Website Magazine on Social Media, Ecommerce, Internet Advertising, Affiliate Marketing and SEO

2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...

Adwords: Optimizing for Mobile

Website Magazine has discussed mobile website design in the past, but we have not really dug in on optimizing mobile advertising campaigns - perhaps because until recently there was no such opportunity. Or at least no viable opportunity...

AdGooRoo Mid-Quarter Search Advertising Report

A report released today by AdGooroo indicates that Google had huge fourth quarter advertiser gains, while Yahoo! continued to lose advertiser share. “Google’s active advertiser count is a whopping 54.9% higher than it was...

Advertising Simplified at iPromote

It's amazing that despite the economic gloom and doom, innovation has not seemed to stop one iota - especially when it comes to advertising. While pundits from coast to coast don't believe that online advertising will ever...

AdBrite Launches Cost-Per-Click Auction for Graphical Ads

AdBrite announced today the launch of a cost-per-click (CPC) auction for graphical banner ads. Advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads -- paying only when...

Microsoft Live Search Cashback Catching On

In May 2008, Microsoft launched their cashback program. Users could sign up and receive cash rewards for every purchase resulting from a Live search. Merchants sell on a CPA basis and cashback reward amounts are determined by the merchant...

ad:tech Awards Open for Submissions

The 2009 ad:tech Awards program has opened for submissions , in the categories of interactive ads, interactive campaigns, optimization/search strategy and websites. Don Knox, ad:tech Global VP states, "The ad:tech awards are acknowledged...

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Google Ad Planner Adds Features

Google announced a few improvements to its Ad Planner service to help advertisers define their audience, keywords and geography, manage site results, and improve the analysis of media plans. New features of the Google Ad Planner service...

PPC Campaign Cloner From Marin Unveiled

Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...

PayingPost Opens

New blog advertising service PayingPost officially launches today. I've always been an advocate of consumer generated advertising networks such as these - regardless of how little search engines want you to use them or how often...

Early Holiday Gift from Jivox

Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for...

Current Click Fraud Rates

Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...

Yahoo Improves Content Match

Yahoo announced an improved version of its Content Match program. Using the same interface, Yahoo! believes the improved system will provider for better matching and ultimately higher click-through rates. The existing system attempts...

The Secret (and Science) to Advergaming

Researchers at the University of Missouri's PRIME Lab examined the impact of advergame themes on consumer attitudes toward advergames and brands. The study revealed that consumers expressed strong positive relationships toward...

Uncovering Consumers' Real Online Ad Preferences

iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences...

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