Posts tagged advertising&pageindex=18 RSS

Yahoo Improves Content Match

Yahoo announced an improved version of its Content Match program. Using the same interface, Yahoo! believes the improved system will provider for better matching and ultimately higher click-through rates. The existing system attempts...

The Secret (and Science) to Advergaming

Researchers at the University of Missouri's PRIME Lab examined the impact of advergame themes on consumer attitudes toward advergames and brands. The study revealed that consumers expressed strong positive relationships toward...

Uncovering Consumers' Real Online Ad Preferences

iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences...

Dynamic Pricing Model for Behavioral Targeting

Online advertising network Turn announced last week the release of a dynamic pricing solution for behaviorally targeted advertising. Most networks currently price behavioral offerings as a premium above a fixed CPM (cost per thousand...

Jivox Adds Publishers To Its Local Video Ad Network

Video advertising network Jivox expanded its publisher network and will now provided its locally focused content to sites such as Examniner.com and Accuweather.com . The Jivox Publisher Network is a network of premium publishers that...

Google Quality Score Improvements

Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...

BrickFish Geo View

Social Media ad network BrickFish today unveiled Geo View as an addition to its Viral Map™ technology which displays real-time geographic positioning of consumers who engaged with specific brands through social media campaigns...

Miva Launches New Platform

Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...

ScribeFire Out of Beta

ScribeFire QuickAds , an ad optimization product for web site publishers and a MediaWhiz property, has just launched out of beta. An advertising platform that lets publishers serve both banners and in-text ads on their sites via a...

Google: Geographic Performance Reports

Adwords advertisers have a new report at their displosal. The Geographic performance report provides insights into how impressions, clicks and conversions are distributed geographically - all the way down to the ad group level. The...

Practical, Refreshing Mobile Services

SMS search company NearU Search has launched a demo for "Qpons", a web-based application designed to enable small local businesses to implement mobile marketing campaigns. While opinions vary on the opportunity for content...

Advertising in Free Email Services

Almost half (46 percent) of American consumers admit to having concerns about their free email provider scanning personal emails for advertising purposes, according to research released today by GMX, www.gmx.com . Of those that use...

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Google Ad Manager Out of Beta

After what seems like a nanosecond in beta, Google's Ad Manager is open to the public. The system is designed to help streamline your ad inventory and make sure that you're not wasting money on underperforming or wrongly targeted...

ClearSaleing Upgrades its Analytics Offerings

ClearSaleing has upgraded their online advertising analytics solutions to version 3.6 while also enhancing the user interface and offering white label solutions for agencies. With ClearSaleing, online advertising efforts can be tracked...

AdGooroo Top Ad Copy Report

AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...

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