Posts tagged advertising&pageindex=18 RSS

Google Ad Planner Adds Features

Google announced a few improvements to its Ad Planner service to help advertisers define their audience, keywords and geography, manage site results, and improve the analysis of media plans. New features of the Google Ad Planner service...

PPC Campaign Cloner From Marin Unveiled

Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...

PayingPost Opens

New blog advertising service PayingPost officially launches today. I've always been an advocate of consumer generated advertising networks such as these - regardless of how little search engines want you to use them or how often...

Early Holiday Gift from Jivox

Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for...

Current Click Fraud Rates

Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...

Yahoo Improves Content Match

Yahoo announced an improved version of its Content Match program. Using the same interface, Yahoo! believes the improved system will provider for better matching and ultimately higher click-through rates. The existing system attempts...

The Secret (and Science) to Advergaming

Researchers at the University of Missouri's PRIME Lab examined the impact of advergame themes on consumer attitudes toward advergames and brands. The study revealed that consumers expressed strong positive relationships toward...

Uncovering Consumers' Real Online Ad Preferences

iPerceptions announced the results of a study that reveals insights into which types of online ads are popular with consumers. The analytics company collected user-generated feedback from 14,000+ visitors on consumer advertising preferences...

Dynamic Pricing Model for Behavioral Targeting

Online advertising network Turn announced last week the release of a dynamic pricing solution for behaviorally targeted advertising. Most networks currently price behavioral offerings as a premium above a fixed CPM (cost per thousand...

Jivox Adds Publishers To Its Local Video Ad Network

Video advertising network Jivox expanded its publisher network and will now provided its locally focused content to sites such as Examniner.com and Accuweather.com . The Jivox Publisher Network is a network of premium publishers that...

Google Quality Score Improvements

Changes to how Google’s Quality Score is determined will take effect this week in all advertiser accounts. There are three main “improvements” to the system; QS is calculated at the time of each search query, keywords...

BrickFish Geo View

Social Media ad network BrickFish today unveiled Geo View as an addition to its Viral Map™ technology which displays real-time geographic positioning of consumers who engaged with specific brands through social media campaigns...

Miva Launches New Platform

Digital advertising network MIVA , formerly Findwhat, announced the launch of a new online ad platform intended to replace the company's PPC system in the US and EU. Expect the new platform to include additional online advertising...

ScribeFire Out of Beta

ScribeFire QuickAds , an ad optimization product for web site publishers and a MediaWhiz property, has just launched out of beta. An advertising platform that lets publishers serve both banners and in-text ads on their sites via a...

Google: Geographic Performance Reports

Adwords advertisers have a new report at their displosal. The Geographic performance report provides insights into how impressions, clicks and conversions are distributed geographically - all the way down to the ad group level. The...

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