Posts tagged advertising&pageindex=19 RSS

SMB's Don't Fear The Recession

The current economic climate doesn't seem to be scaring off small and medium businesses from advertising. According to the latest wave of the Local Commerce Monitor, an ongoing study of SMB advertising behaviors conducted by The...

Comscore Fights Back With New Toolsets

Remember all that chatter about Google AdPlanner and Google Insights the past few weeks? It seems that Comscore heard them loud and clear and today announced that it will provide enhanced measurement of the audiences for online advertising...

AdURLs.com Review: Away From Adsense

There are many Adsense alternatives these days that are worth investigating, so let's look at one particular offering in AdURLs.com . By all accounts AdURLs is a classic Adsense alternative. So much so in fact, that they openly...

IAB's Digital Video Ad Serving Template

The Interactive Advertising Bureau last week announced the released of a a “Digital Video Ad Serving Template” (VAST), designed to standardize communication protocol between video players and servers. VAST will allow compnies to build...

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Advertise On Branded Content Sites; Duh!

Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a research report ( Improving Ad Performance Online: The Impact of Advertising on...

7Search PPC Network Gets Upgrades

Pay-Per-Click (PPC) advertising network 7Search.com announced the release of three pretty important enhancements to its platform. PPC advertisers using the service now have conversion tracking capabilities (helpful to measure the accuracy...

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Vidense: Profiting From Video

Online advertising network Vidsense has surpassed 20,000 websites in its network, lending some credence to the opportunity in profiting from video. "Not only are we the largest online video network," says Vidsense EVP Scott...

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Ruin Something With Social Media Advertising

Social media advertising network SocialMedia.com launched Social Banners today, creating a new way (potentially) for blatant advertising to work within social media. Whether it will redefine the opportunities for targeted interaction...

LeadPile MicroClick Ads

Lead exchange vendor Leadpile announced today the launch of its new "MicroClick" ads, small one-page websites that open a new window after a user mouses over a text link ( see below or the live examples here ). The program...

In-Game Banner Advertising: BioGuard Belly-Flop

Just in time for summer, integrated marketing communications agency, Fletcher Martin launched an interactive banner-ad game to entice consumers into demonstrating their best belly flop online while introducing them to BioGuard.com...

Local Online Advertising Tips

As small business owners become aware of the cost-effectiveness and other benefits of local online advertising over advertising in traditional media outlets, their curiosity is often tempered by their unfamiliarity with this form of...

Marchex Launches Adhere Channel

Local search and advertising company Marchex today announced the launch of Adhere, a pay-per-click advertising service that provides advertising and agencies the ability to receive placement on hundreds of premium publisher Web sites...

Ad Platform For Social Media

Sometrics today launched a free ad serving technology specifically engineered for the social web. The platform incorporates social targeting capabilities that help developers monetize the social web and increasing revenue by targeting...

Local Search Heating Up?

Local search site and ad network Local.com announced record search and traffic for May 2008. The Local.com site and its Local Connect™ network received a total of over 16 million monthly unique visitors (MUVs) in May, up from a record...

TextAdMarket - Are You Enticed?

Text link advertising has gotten a bad wrap. When Google began penalizing sites which utilized this form of advertising, the entire SEO industry took a pretty substantial hit when it came to credibility. When all you have to do is...

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