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By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...
Image tagging services make it possible for content publishers to monetize their pictures by making them more interactive, and as social media sites like Pinterest and Facebook make it increasingly easier to share images across the...
Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
OpenX Technologies , a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime , which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction...
Google has been the undisputed leader in search and Internet advertising for what seems like forever, and despite the many fruitless attempts to challenge their dominance, they remain at the top ( although many expect Facebook to make...
In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...
Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...
If Display is Broken, Is Infolinks In3 the Creative Fix? Many digital advertising gurus have been heralding the end of display for - geesh, I don't know - about as long as I've been on the 'Net (that would be pushing fifteen...
Start managing your ad buys with the new self-service platform from Shiny Ads. The digital advertising company's Self-Serve for Professional Advertisers platform allows publishers to manage their own ad buys during every step –...
It’s no secret that mobile is one of the hottest topics in tech right now. Not only are businesses focused on providing their consumers with mobile optimized websites and applications, but marketers are also putting more dollars...
Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...
Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like text-based or video content, have pretty simple solutions, but they aren’t always applicable to every kind of publisher...
Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...
The Brand Revamp Process
20 Terrific Tumblr Themes
E-Commerce Social Traffic Declines, Tablet...
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