Posts tagged advertising&pageindex=2 RSS

Twitter Unveils Ad Retargeting

Twitter is becoming a more desirable platform for advertisers, thanks to the new release of “tailored audiences”. The social network took to its blog to announce the availability of tailored audiences , which is a feature...

Tumblr, Not Just for Hipsters Anymore

You didn't think Marissa Meyer and Yahoo bought Tumblr because it added some hipster credibility, did you? Oh no, Yahoo fully intends on turning a profit with the platform. The Yahoo-owned blogging, errr, micro-blogging service...

Embed Google Maps, Stay Tuned for Ads

Google Maps can again be incorporated into websites, thanks to a newly released embed feature announced on Google’s Geo Developers Blog. Site owners simply need to make sure they have opted in to the new Google Maps and can then...

Last-Minute PPC Ad Tips

:: By Cleofe Betancourt, 7Search.com :: via Website Magazine's 'Net Advertising Channel Move the CTR Needle This Holiday Season Let’s face facts. We have made it to the December issue of Website Magazine and you find...

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Multi-Colored Web Brands - 'Net Advertising

There has been a resurgence in display advertising over the past few years thanks in great part to ”retargeting” emerging as a viable opportunity for promoters of digital brands. This unique approach to advertising makes...

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Bot Traffic Affecting Ad Budgets Big Time

Are bots (i.e. non-human traffic) forcing you to waste money on performance advertising campaigns? A new report from Solve Media certainly suggests that’s the case, estimating the global ad industry could waste up to $9.5 billion...

Lead Gen Faceoff: Search, Ads or Email?

Getting prospects through the conversion funnel takes a lot of time and effort, as marketers must find the most efficient and effective way to turn prospects into leads and, eventually, leads into customers. That said, there are a...

Bing Change History Connects Action to Results

Digital advertising today moves fast, and if you don’t analyze what’s going on once in a while you’ll likely miss something really important. That’s why it’s good to see Bing’s recent announcement...

MASTER LIST of Retargeting Solutions

Successful marketing is the backbone of a successful business, and on the Internet, that means retargeting like a fool. For those unfamiliar with the art of retargeting, it is when a company uses cooked-based technology and a little...

Click-to-Call from Mobile Display

Performance marketing network Tradedoubler has partnered with mobile ad placement company Freespee and will use its technology platform and API to offer clickable phone numbers and analytics to its desktop and mobile display advertisers...

Yahoo Ad Units Place Sponsored Content in Redesigned News Stream

Earlier this week, Web media and technology company Yahoo announced that it was launching two brand new in-stream ad unit formats: one for desktops and mobile devices, and another standard billboard-type ad. In a move that is similar...

Global Search Ad Trends You MUST Know

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing...

BIG LIST of Digital Ad Formats

It is important to be familiar with all of the digital ad formats available on the ’Net, because it can help marketers choose the format to best meet their advertising goals. For example, some formats, like the skyscraper, have...

Digital Advertisers Want More Rich Media and Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Use Google PLA's to Give Consumers Ads They Want

Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...

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