Posts tagged advertising&pageindex=20 RSS

Ad Platform For Social Media

Sometrics today launched a free ad serving technology specifically engineered for the social web. The platform incorporates social targeting capabilities that help developers monetize the social web and increasing revenue by targeting...

Local Search Heating Up?

Local search site and ad network Local.com announced record search and traffic for May 2008. The Local.com site and its Local Connect™ network received a total of over 16 million monthly unique visitors (MUVs) in May, up from a record...

TextAdMarket - Are You Enticed?

Text link advertising has gotten a bad wrap. When Google began penalizing sites which utilized this form of advertising, the entire SEO industry took a pretty substantial hit when it came to credibility. When all you have to do is...

Local Thursday : Google Maps For New Local Business

As more and more people look online first for finding goods and services from local businesses, it is essential that your business not only has a website with the information they seek for influencing their purchasing decisions, you...

Mogulus Gets Google Overlay Ads

Starting tomorrow (May 29th, 2008) all free Mogulus accounts will see Google overlay advertisements displayed within their videos channels and embedded on Mogulus players. Despite Mogulus Pro not being available by credit card on the...

Live Search Cashback From Microsoft

Microsoft announced a new search service and advertising model yesterday which is receiving an immense amount of attention in both the Web user and Internet advertising space. Live Search Cashback is based at least in part on technology...

Google Opens Content Network to Third Parties

Google announced it will begin accepting third-party advertising tags on the Google content network (Adsense) in North America. This will enable advertisers to work with approved third parties (see below) to server and track display...

Paid Search, Traffic Syndication and the Big Three

One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...

Ad Unit and Rich Media Creative Guidelines

The Interactive Advertising Bureau (IAB) announced the release of some Revised Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate "points of friction" in the online ad buying process. The guidelines...

Five PPC Ad Tips to Drive Traffic and Maximize ROI

Localized Pay Per Click (PPC) advertising is another Internet marketing strategy that you can use to get your business noticed online, drive targeted traffic to your site, and increase your brand awareness in your community. If you...

Google Will Track Skipped Video Ads

Google has apparently submitted a U.S. patent for a technology that would show when a video ad was skipped by a user. Clearly Google, and the rest of the online video word are skeptical about the effectiveness of video advertising...

eZanga Strengthens Service Offerings

Online advertising and services company eZanga.com, Inc. announced the selection of HostMySite.com (a dedicated web hosting service provider charged with managing eZanga's infrastructure) and Pantherexpress.com (a high performance...

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Local Online Advertising : Don't Forget The Travelers!

Local online advertising is designed to target and deliver local customers to your site and your door but don’t forget that your local advertising can reach much farther than across town! One of the ways to keep your local online advertising...

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AdStation PPC Affiliate Network Opens

Adknowlege announced this week at Ad:tech the public release of AdStation.com , a PPC affiliate network that was previously only available by private invitation. AdStation allows publishers to select offers in two ways - 1) publishers...

AdBrite Launches OTX

AdBrite has launched the Open Targeting Exchange (OTX) , a marketplace for advertising networks and publishers. When a page is viewed on a publishers site, OTX scans "multiple eligible targeting algorithms" to determine the...

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