Posts tagged advertising&pageindex=20 RSS

Google Opens Content Network to Third Parties

Google announced it will begin accepting third-party advertising tags on the Google content network (Adsense) in North America. This will enable advertisers to work with approved third parties (see below) to server and track display...

Paid Search, Traffic Syndication and the Big Three

One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...

Ad Unit and Rich Media Creative Guidelines

The Interactive Advertising Bureau (IAB) announced the release of some Revised Ad Unit and Rich Media Creative Guidelines, which is expected to eliminate "points of friction" in the online ad buying process. The guidelines...

Five PPC Ad Tips to Drive Traffic and Maximize ROI

Localized Pay Per Click (PPC) advertising is another Internet marketing strategy that you can use to get your business noticed online, drive targeted traffic to your site, and increase your brand awareness in your community. If you...

Google Will Track Skipped Video Ads

Google has apparently submitted a U.S. patent for a technology that would show when a video ad was skipped by a user. Clearly Google, and the rest of the online video word are skeptical about the effectiveness of video advertising...

eZanga Strengthens Service Offerings

Online advertising and services company eZanga.com, Inc. announced the selection of HostMySite.com (a dedicated web hosting service provider charged with managing eZanga's infrastructure) and Pantherexpress.com (a high performance...

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Local Online Advertising : Don't Forget The Travelers!

Local online advertising is designed to target and deliver local customers to your site and your door but don’t forget that your local advertising can reach much farther than across town! One of the ways to keep your local online advertising...

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AdStation PPC Affiliate Network Opens

Adknowlege announced this week at Ad:tech the public release of AdStation.com , a PPC affiliate network that was previously only available by private invitation. AdStation allows publishers to select offers in two ways - 1) publishers...

AdBrite Launches OTX

AdBrite has launched the Open Targeting Exchange (OTX) , a marketplace for advertising networks and publishers. When a page is viewed on a publishers site, OTX scans "multiple eligible targeting algorithms" to determine the...

Creative Solution Showcase - BGT Partners

What does a great website or effective interactive campaign actually look like and how does it function? Great question! The Internet Advertising Competition (IAC) Awards (produce by the Web Marketing Association) is an excellent place...

SuperPages Lets Businesses Reply to Consumers

Local search and local advertising have been at the forefront of many Web promotion discussions recently. SuperPages must have heard them loud and clear as they are now enabling local businesses to interact with their customers and...

Local Thursday: Local Pay Per Clicks Techniques

Using local Pay Per Click (PPC) advertising is a very dynamic and cost-effective way to drive local business to your website and your door. But in order to be successful with local PPC and save money at the same time, you’ll have to...

What Distinguishes Online Banner Advertising?

Display advertising has always intrigued online marketers. It's appealing as it carries great potential to brand our companies and when you've got a banner campaign that works, they can really generate the clicks - whether...

Google Releases Ad Manager

Fresh off the completion of their Doubleclick deal, Google has released Ad Manager . The system is designed to help publishers manage ad placement, pick the highest-performing ads and fill unsold inventory - essentially offering an...

Ads for Adobe PDF (YPN) Open

Yahoo announced last week that the Ads for Adobe PDF Powered by Yahoo! service is now officially up and running. Website Magazine tried out the service a few months back and by all accounts it worked pretty well in terms of creating...

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