Posts tagged advertising&pageindex=3 RSS

Ad Research with RedBooks And WhatRunsWhere

Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere , an innovative online service that enables online media buyers to see exactly where certain advertisers were appearing with their...

Paid Social Ads To Increase in 2013

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...

8 Awesome Advertising APIs

Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software to...

5 Ways to Maximize Ad Exchange Revenue

By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...

The Stipple Effect and the Growth of Image Tagging

Image tagging services make it possible for content publishers to monetize their pictures by making them more interactive, and as social media sites like Pinterest and Facebook make it increasingly easier to share images across the...

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

OpenX Jumps into Content Ad System

OpenX Technologies , a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime , which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction...

Contextual Ad Face-Off

Google has been the undisputed leader in search and Internet advertising for what seems like forever, and despite the many fruitless attempts to challenge their dominance, they remain at the top ( although many expect Facebook to make...

Sitelink Extensions in Bing Ads

In its ongoing quest apparently to be just like its main rival Google, Microsoft this month released Sitelink Extensions in Bing Ads . Just like its Google counterpart, Sitelink Extension in Bing Ads offer advertising an opportunity...

FTC Offers Mobile Advertising and Privacy Guidance

Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...

Paid Search Spending Grows Across the Globe

Marketers across the globe are putting more dollars into pay-per-click advertising campaigns, according to a new report from Covario . The search marketing agency announced the results of its third quarter Global Paid Search Spend...

Targeting Ads By Past Social Media Behavior

Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...

Infolinks Battles Banner Blindness

If Display is Broken, Is Infolinks In3 the Creative Fix? Many digital advertising gurus have been heralding the end of display for - geesh, I don't know - about as long as I've been on the 'Net (that would be pushing fifteen...

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