Posts tagged advertising&pageindex=3 RSS

Digital Advertisers Want More Rich Media and Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Use Google PLA's to Give Consumers Ads They Want

Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...

Is Tealium Taking Tag Management to the Next Level?

Tag management is a hot topic for digital marketers - LINK - See how @Tealium is trying to reinvent the industry...

Personalizing Advertising with Real-Time Creative

:: Ben Kartzman, CEO of Spongecell :: Marketers have long sought the ability to deliver messages specifically tailored to individual consumers. The idea of sending the right message at the right time to the right consumer is a marketer's...

Real-Time Bidding Boosts Ad Revenue for Publishers

The increased use of real-time bidding (RTB) and private marketplaces for selling online ads has resulted in a noticeable boost in revenue for publishers, including a lift in CPMs, according to the digital media platform PubMatic ...

The Highest Quality Ads are Directly Purchased

Integral Ad Sciences releases new TRAQ scores in Semiannual Review - LINK - Directly purchased ad placements score highest...

Ad Research with RedBooks And WhatRunsWhere

Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere , an innovative online service that enables online media buyers to see exactly where certain advertisers were appearing with their...

Paid Social Ads To Increase in 2013

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...

8 Awesome Advertising APIs

Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their unique needs and the demands of their customers. These interfaces allow website developers to easily migrate their software to...

5 Ways to Maximize Ad Exchange Revenue

By Chris Sukornyk, CEO of Chango The digital age has been challenging for publishers; while ad exchanges have made it easier to unload excess inventory, they’ve also driven down CPMs to such an extent that some publishing giants...

The Stipple Effect and the Growth of Image Tagging

Image tagging services make it possible for content publishers to monetize their pictures by making them more interactive, and as social media sites like Pinterest and Facebook make it increasingly easier to share images across the...

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

OpenX Jumps into Content Ad System

OpenX Technologies , a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime , which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction...

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