Posts tagged advertising&pageindex=4 RSS

Targeting Ads By Past Social Media Behavior

Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers...

Infolinks Battles Banner Blindness

If Display is Broken, Is Infolinks In3 the Creative Fix? Many digital advertising gurus have been heralding the end of display for - geesh, I don't know - about as long as I've been on the 'Net (that would be pushing fifteen...

Self-Manage Ad Buys with Shiny Service

Start managing your ad buys with the new self-service platform from Shiny Ads. The digital advertising company's Self-Serve for Professional Advertisers platform allows publishers to manage their own ad buys during every step –...

Track Competitor's Mobile Ads

It’s no secret that mobile is one of the hottest topics in tech right now. Not only are businesses focused on providing their consumers with mobile optimized websites and applications, but marketers are also putting more dollars...

Display Ad Formats to Explore

Display advertising has undergone a renaissance of sorts the past few years. Supported by advertisers continued interest in exploring anything that generates results, and driven by the advent and adoption of new and more powerful technologies...

Make More Money Off Your Audio Content

Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like text-based or video content, have pretty simple solutions, but they aren’t always applicable to every kind of publisher...

Get Personal with Adobe

Personalization is an important aspect of marketing – not only does it attract consumers' attention, but it also leaves a lasting impression. This is why the new Test and Target Adobe Audience Manager integration is a great...

Display Advertising Clicks

Display advertising, once the dominion of big brand advertisers, has undergone quite the renaissance the past few years and has become accessible to a much larger professional audience of Web marketers thanks to new targeting and tracking...

Women Driving Online Engagement

Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study. The European Internet Usage study shows that Tumblr was...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

Sponsored Stories are Increasing in Value

The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...

Is Behavioral Advertising No Longer Cool?

It looks like one of the big issues on the Web over the next few years will be user privacy; specifically, how much personal data websites and marketers are allowed to collect, and how much users are allowed to keep to themselves....

Paid Search for Brick & Mortar Advertising

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

Smarter Commerce Delivers Intelligence to CMOs

IBM continues to aim high with its digital marketing software, releasing some new products as part of the company’s Smarter Commerce initiative. The new software and services, announced during the Smarter Commerce Global Summit...

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