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Gamification is currently one of the hottest online marketing trends because it has proved to be a highly effective method for engaging website visitors. Leading gamification platform provider BigDoor has unveiled a new Gamified Rewards...
Is the Twitter-verse ready for more in-stream ads? Well, ready or not, here they come. Self-serve advertisements from Twitter were announced yesterday for a limited number of the 10,000 American Express cardholders that signed up back...
AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...
The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...
Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize...
Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new...
Digital advertising solution provider MediaMind has released a new study that examines the best performing display formats. MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives. The dwell rate is the...
The Web world moves at a furious pace, and digital workers can miss the next big thing in the blink of an eye. Some emerging services such as Pinterest are fortunate enough to take center stage while other solutions of seemingly equal...
Email marketing service Mailchimp announced an integration with Launchbit , a recently launched advertising network developed exclusively for email marketing. What makes the Launchbit and the Mailchimp integration interesting is the...
Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent...
The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video...
In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...
Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...
Comscore recently announced the release of Validated Campaign Essentials (vCE), a product designed to validate digital ad delivery. The measurement solution provides a view into campaign delivery and a “verified” assessment...
Aligning purchase history and direct response performance data with demographic, behavioral, and influencer action data is nearly a requirement for digital marketers today. There's big money involved and companies are integrating...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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