Posts tagged advertising&pageindex=5 RSS

Report Puts Facebook, Google Ad Values on Display

SEO software provider WordStream has released new research comparing the value of Facebook advertising to Google’s Display Network – the portion of Google’s advertising business that allows advertisers to place display...

Three New Additions to the Adobe Marketing Suite

At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...

Facebook Social Ads Booming

There are some naysayers when it comes to social advertising on Facebook, but advertisers investment in the channel seems to be paying off, at least according to research from ad management platform Marin Software . According to Marin...

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

Microblogging Site Tumbling into Ad Sales

The popular microblogging site Tumblr will start selling advertising space next month. The blogging site’s CEO David Karp made the announcement at the Ad Age Digital Conference in New York. The announcement was somewhat surprising...

Search Still Drives Ad Spend, Social Emerging

What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...

BigDoor Offers New Gamified Rewards Program

Gamification is currently one of the hottest online marketing trends because it has proved to be a highly effective method for engaging website visitors. Leading gamification platform provider BigDoor has unveiled a new Gamified Rewards...

Here Come the Sponsored Tweets

Is the Twitter-verse ready for more in-stream ads? Well, ready or not, here they come. Self-serve advertisements from Twitter were announced yesterday for a limited number of the 10,000 American Express cardholders that signed up back...

AdWords Refines Display Ad System

AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...

LiveRail Integrates TRUSTe for OBA Compliance

The mere presence of behavioral advertising continues to rile privacy advocates, but some interesting solutions are emerging which aim to help companies at least more effectively communicate their privacy practices to consumers. Online...

LiftDNA Acquired by OpenX; Better Ad Supply on the Way

Digital advertising technology provider OpenX announced that it has officially acquired supply side platform LiftDNA. The LiftDNA platform, which is currently integrated with OpenX, will give all publishers a better way to optimize...

New Standard Ad Unit Portfolio from IAB

Say goodbye to that old 468x60 banner ad. The Interactive Advertising Bureau (IAB) has officially released a new Standard Ad Unit Portfolio which includes a range of formats including the IAB Rising Stars Display ad units and six new...

MediaMind: The Sidekick Banner Format Performs Best

Digital advertising solution provider MediaMind has released a new study that examines the best performing display formats. MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives. The dwell rate is the...

Here's What's Hot – 13 Super Startups to Watch

The Web world moves at a furious pace, and digital workers can miss the next big thing in the blink of an eye. Some emerging services such as Pinterest are fortunate enough to take center stage while other solutions of seemingly equal...

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