Posts tagged advertising&pageindex=6 RSS

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

Validating Digital Ad Delivery with Comscore’s vCE

Comscore recently announced the release of Validated Campaign Essentials (vCE), a product designed to validate digital ad delivery. The measurement solution provides a view into campaign delivery and a “verified” assessment...

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Target Using Purchase Histories

Aligning purchase history and direct response performance data with demographic, behavioral, and influencer action data is nearly a requirement for digital marketers today. There's big money involved and companies are integrating...

Online Retail Search Spend - Holiday 2011

Digital marketing software provider Kenshoo released some interesting data from its annual Online Retail Holiday Shopping Report . The findings, which focus on the week before Christmas, were based on more than 25 billion total search...

Standard Mobile Ad Sizes from the MMA

The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...

Google Affiliate Network API

Google might be ramping up its fight against thin affiliate sites, but at the same time it is rewarding “advanced publishers” and advertisers by launching the first version of its Affiliate Network API . The API provides...

2011's Key Developments in Paid Search at Google

We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...

Optimizing Content Creation around CPC

Eightfold Logic recently released a new advertising capability for its InboundWriter service that is designed to help Google AdSense™ publishers better monetize their content. Content publishers using the Google AdSense network...

Holiday Marketing Update from Kenshoo

The early holiday numbers are in, which has led digital marketing software provider Kenshoo to unveil its 2011 Online Retail Holiday Shopping Report. Key findings from the report include: Holiday revenue that is driven by search advertising...

Social Media is MyPRGenie's Command

Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies...

Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different...

PlayTime – Audience Targeting with Third-party Data

Video, like news about Kim Kardashian's love life, is wildly popular right now. Unlike her recent marriage, however, online video is going to last and continue to expand its role in user content consumption. This also means that...

Dynotag Launches Free QR Service

Dynotag has launched a free quick response (QR) service, which enables consumers and small businesses to create shareable QR codes that link to associated online content, and can include text, images, audio and more. This service provides...

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Location-based Marketing with Silverpop

The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop , will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive...

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