Posts tagged advertising&pageindex=6 RSS

MediaMind: The Sidekick Banner Format Performs Best

Digital advertising solution provider MediaMind has released a new study that examines the best performing display formats. MediaMind analyzed the Dwell Rate and Average Dwell Duration of over 300,000 creatives. The dwell rate is the...

Here's What's Hot – 13 Super Startups to Watch

The Web world moves at a furious pace, and digital workers can miss the next big thing in the blink of an eye. Some emerging services such as Pinterest are fortunate enough to take center stage while other solutions of seemingly equal...

Launchbit Email Ad Network Comes to Mailchimp

Email marketing service Mailchimp announced an integration with Launchbit , a recently launched advertising network developed exclusively for email marketing. What makes the Launchbit and the Mailchimp integration interesting is the...

Facebook Ad Budgets Grow Faster than Paid Search

Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent...

Jivox – Video Ads for the Political Landscape

The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video...

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

Validating Digital Ad Delivery with Comscore’s vCE

Comscore recently announced the release of Validated Campaign Essentials (vCE), a product designed to validate digital ad delivery. The measurement solution provides a view into campaign delivery and a “verified” assessment...

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Target Using Purchase Histories

Aligning purchase history and direct response performance data with demographic, behavioral, and influencer action data is nearly a requirement for digital marketers today. There's big money involved and companies are integrating...

Online Retail Search Spend - Holiday 2011

Digital marketing software provider Kenshoo released some interesting data from its annual Online Retail Holiday Shopping Report . The findings, which focus on the week before Christmas, were based on more than 25 billion total search...

Standard Mobile Ad Sizes from the MMA

The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...

Google Affiliate Network API

Google might be ramping up its fight against thin affiliate sites, but at the same time it is rewarding “advanced publishers” and advertisers by launching the first version of its Affiliate Network API . The API provides...

2011's Key Developments in Paid Search at Google

We all know that the search engine marketing industry moves at break-neck speed. This has always been the case and it doesn’t show any signs of slowing. Now that we’ve reached the end of 2011, this is a good chance to take...

Optimizing Content Creation around CPC

Eightfold Logic recently released a new advertising capability for its InboundWriter service that is designed to help Google AdSense™ publishers better monetize their content. Content publishers using the Google AdSense network...

Holiday Marketing Update from Kenshoo

The early holiday numbers are in, which has led digital marketing software provider Kenshoo to unveil its 2011 Online Retail Holiday Shopping Report. Key findings from the report include: Holiday revenue that is driven by search advertising...

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