Get the magazine exclusively for web professionals
The interactive testing solution used by video-based in-home marketing and advertising customer research service Userlytics just got a whole lot better for marketers, brands and businesses. Userlytics' core offering, a solution...
Keeping track of jargon can be overwhelming in any industry, but this is especially true in the case of Internet advertising. Understanding the current definition of important terminology can arguably make a big difference in ad-campaign...
Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...
Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity...
In-text advertising provider Infolinks is introducing a new program called Tag Cloud. Tag Cloud is a departure from traditional in-text advertising services and so could be financially appealing for affiliates. Infolinks publishers...
Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...
Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...
Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...
Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...
The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...
The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...
Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...
Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...
Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and...
A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers. Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com , a platform...
20 Terrific Tumblr Themes
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
View all...
advertisement
