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MediaMath , a provider of cross-exchange ad management and technology services, has released Brain Algorithm Visualization, a tool which provides transparency into demand side platforms to users of its TerminalOne platform - an automated...
A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...
How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...
Jumptap, one of the biggest providers of mobile advertising, has secured $25 million in anohter round of investment funding led by Redpoint Ventures. It's yet another signal of the era of mobile, fully underway. "Jumptap is...
According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...
Online local media company Local.com has acquired Krillion , which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers. Krillion...
App marketplace Appia today launched a new performance based advertising network for app developers. The service is launching today at the 2011 AppNation conference in San Francisco as a “pay per download” opportunity....
A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...
The New York Times has published a very interesting glimpse into the mobile world according to Google. And with a little reading between the lines, we can see some mobile strategies that might pay off immediately and in the long-term...
Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads...
After spending several years mired in an identity crisis, Twitter is beginning to find itself – and experiencing the customary growing pains. The social networking/microblogging/real-time messaging service is looking and acting...
The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...
While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...
Do-Not-Track legislation has many advertisers worried about the implications of losing out on visitor data. In short, Do-Not-Track would eliminate the ability to serve targeted advertisements, among other things. But it looks as if...
TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...
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