Posts tagged advertising&pageindex=7 RSS

BrightRoll Guarantees Video Ad Delivery

Video advertising service BrightRoll has announced the launch of TAG, its Total Audience Guarantee (TAG) which guarantees impression volume for video. Through the program/offering, advertisers will only pay for the impressions that...

New Local.com Business Solutions an Exact Match

Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some...

Top of Page Bid Estimates in Adwords

Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...

Relevancy Standards for Trending Keywords & Landing Pages

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...

Userlytics Targeting More Relevant Demographics

The interactive testing solution used by video-based in-home marketing and advertising customer research service Userlytics just got a whole lot better for marketers, brands and businesses. Userlytics' core offering, a solution...

Display Ad Dictionary (Starter Guide)

Keeping track of jargon can be overwhelming in any industry, but this is especially true in the case of Internet advertising. Understanding the current definition of important terminology can arguably make a big difference in ad-campaign...

Super-Charged PPC Ads

Running a successful pay-per-click advertising campaign can be a challenge for online retailers. In particular, writing great PPC ads can be a real struggle. With numerous products that have various benefits and varying price points...

Saving Display: Ads Get Social at SiteScout

Banner ads never did receive much in the way of click-throughs and as such advertisers (and the publishers that support them) are on the look out for anything that might reverse the long and tedious slide of display into obscurity...

Infolinks Launches Tag Cloud

In-text advertising provider Infolinks is introducing a new program called Tag Cloud. Tag Cloud is a departure from traditional in-text advertising services and so could be financially appealing for affiliates. Infolinks publishers...

Most Expensive Keyword Categories at Google

Search marketing software provider WordStream has released data showing the top 20 high-volume keyword categories with the highest costs-per-click at Google. According to WordStream, the top five keyword categories are Insurance, Loans...

Private Video Ad Exchange from TubeMogul

Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges...

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Bing adCenter Radius Targeting

Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

QuantCast Opts for Self Regulation with the DAA

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen...

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

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