Posts tagged advertising&pageindex=8 RSS

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

Remarketing With Amazon (and Triggit)

Amazon has selected ad technology provider Triggit (a demand side platform) to power display advertising on its own site and on third party sites. Amazon will use the data it collects during customer visitors to create pools of potential...

Relative Clickthrough Rate & Impression Share (GDN)

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...

Online Ad Revenues Jump 23 Percent

Online advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23-percent increase over the same period in 2010, according to figures released by the Interactive Advertising Bureau (IAB) and...

In-Image Ads from AdMedia

A new and rather innovative ad format came across the wire today and it might be something to look into for both publishers and advertisers. Advertising and affiliate/publisher network Ad Media has unveiled OverlayAd.com , a platform...

MediaMath Opens Up the DSP

MediaMath , a provider of cross-exchange ad management and technology services, has released Brain Algorithm Visualization, a tool which provides transparency into demand side platforms to users of its TerminalOne platform - an automated...

Location-based Sentiment Marketing with LocalResponse

A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Jumptap Makes a Power Move in Mobile Advertising

Jumptap, one of the biggest providers of mobile advertising, has secured $25 million in anohter round of investment funding led by Redpoint Ventures. It's yet another signal of the era of mobile, fully underway. "Jumptap is...

Bullish on Social Media Advertising

According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...

Local Shopping Information - Local + Krillion

Online local media company Local.com has acquired Krillion , which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers. Krillion...

Appia's PPD Ad Network Arrives

App marketplace Appia today launched a new performance based advertising network for app developers. The service is launching today at the 2011 AppNation conference in San Francisco as a “pay per download” opportunity....

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Mobile Paid Search Impressions Skyrocket

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...

Google Mobile Search Insights

The New York Times has published a very interesting glimpse into the mobile world according to Google. And with a little reading between the lines, we can see some mobile strategies that might pay off immediately and in the long-term...

Effectively Advertising on Tablets

Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads...

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