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Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who...
If your business is considering running mobile ad campaigns (or already running them) have a look at a new app from Apple, iAd Gallery . Here, advertisers can browse through the latest mobile ads from some of the top advertisers and...
Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...
Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its “conversational” media planner and buying component of its online ad platform. BuzzPlanner now includes the ability to input specific...
Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...
As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...
Content discovery engine StumbleUpon announced today the availability of a social media brand advertising platform dubbed Paid Discovery - and you are either going to love it, or hate it. "Today's display ads fundamentally...
Communications platform provider Skype has announced the introduction of advertising in its software, which will appear in the Home tab of Skype for Windows starting this week. The move represents the first time that ads may appear...
Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...
What MediaTrust announced today at the LeadsCon conference is likely to blow your mind - so prepare yourself. The technology platform today announced the launch of PerformanceExchange (MTPX), a marketing platform that aims to connect...
The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...
If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...
Google announced today that it will begin to gradually retire public service ads (PSAs) from AdSense sites. PSAs are unpaid ads that would appear on publisher sites when Google was unable to serve a paid ad – for example, when...
Ad technology provider (ad server) OpenX announced a new version of OpenX Enterprise, the company’s Software as a Service product for large publishers. What makes the new system unique is that its technology now combines the...
The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender...
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