Posts tagged advertising&pageindex=9 RSS

Bullish on Social Media Advertising

According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...

Local Shopping Information - Local + Krillion

Online local media company Local.com has acquired Krillion , which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers. Krillion...

Appia's PPD Ad Network Arrives

App marketplace Appia today launched a new performance based advertising network for app developers. The service is launching today at the 2011 AppNation conference in San Francisco as a “pay per download” opportunity....

Filed under: , , ,

Mobile Paid Search Impressions Skyrocket

A new study by Performics (paid search marketing specialists) shows that mobile paid search impressions accounted for 10.2% of all paid search impressions (desktop and mobile) for Performics' client base in Q1 2011. It's the...

Google Mobile Search Insights

The New York Times has published a very interesting glimpse into the mobile world according to Google. And with a little reading between the lines, we can see some mobile strategies that might pay off immediately and in the long-term...

Effectively Advertising on Tablets

Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads...

Twitter is Making Big Changes

After spending several years mired in an identity crisis, Twitter is beginning to find itself – and experiencing the customary growing pains. The social networking/microblogging/real-time messaging service is looking and acting...

Filed under: , ,

Social Media Advertising On the To-do List

The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...

Online Video Producers, Advertisers at Odds

While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...

Advertisers - Meet Your New Political Heroes

Do-Not-Track legislation has many advertisers worried about the implications of losing out on visitor data. In short, Do-Not-Track would eliminate the ability to serve targeted advertisements, among other things. But it looks as if...

TubeMogul Retools as Demand-Side Video Ad Platform

TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...

Discussing Do Not Track Legislation with Carl Szabo

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who...

iAd Gallery Shows Advertisers the Way

If your business is considering running mobile ad campaigns (or already running them) have a look at a new app from Apple, iAd Gallery . Here, advertisers can browse through the latest mobile ads from some of the top advertisers and...

What to Know About Google +1 for Web Professionals

Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...

Analysis, Insights and Scale at BuzzLogic

Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its “conversational” media planner and buying component of its online ad platform. BuzzPlanner now includes the ability to input specific...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter