Posts tagged advertising&pageindex=9 RSS

Advertisers - Meet Your New Political Heroes

Do-Not-Track legislation has many advertisers worried about the implications of losing out on visitor data. In short, Do-Not-Track would eliminate the ability to serve targeted advertisements, among other things. But it looks as if...

TubeMogul Retools as Demand-Side Video Ad Platform

TubeMogul, a tool for online video production, announced today the launch of a brand-focused demand side platform for video advertising. According to the announcement, its PlayTime product (which was rolled out last year) provides...

Discussing Do Not Track Legislation with Carl Szabo

Do Not Track legislation is one of the hottest topics on the Web. Advertisers have a vested interest, as some proposed legislation would strip away the ability to serve targeted ads completely. But it's not just advertisers who...

iAd Gallery Shows Advertisers the Way

If your business is considering running mobile ad campaigns (or already running them) have a look at a new app from Apple, iAd Gallery . Here, advertisers can browse through the latest mobile ads from some of the top advertisers and...

What to Know About Google +1 for Web Professionals

Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...

Analysis, Insights and Scale at BuzzLogic

Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its “conversational” media planner and buying component of its online ad platform. BuzzPlanner now includes the ability to input specific...

Location Targeting in Adwords Improves

Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...

Google, Yahoo Jump on the Do-Not-Track Bandwagon

As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...

StumbleUpon Launches New Social Media Brand Advertising

Content discovery engine StumbleUpon announced today the availability of a social media brand advertising platform dubbed Paid Discovery - and you are either going to love it, or hate it. "Today's display ads fundamentally...

Skype Launches New Ad Program

Communications platform provider Skype has announced the introduction of advertising in its software, which will appear in the Home tab of Skype for Windows starting this week. The move represents the first time that ads may appear...

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Is Your Business Ready to Advertise on Twitter?

Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...

Performance-Based Email Ads - MediaTrust's MTPX

What MediaTrust announced today at the LeadsCon conference is likely to blow your mind - so prepare yourself. The technology platform today announced the launch of PerformanceExchange (MTPX), a marketing platform that aims to connect...

IAB Code of Conduct

The Interactive Advertising Bureau ’s Board of Directors have agreed to adopt best practices and guidelines (a Code of Conduct) to which IAB members must agree to and adhere to in order to maintain membership in that organization...

Analyze Your Adwords Performance vs the Competition

If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...

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No More PSA’s in Adsense

Google announced today that it will begin to gradually retire public service ads (PSAs) from AdSense sites. PSAs are unpaid ads that would appear on publisher sites when Google was unable to serve a paid ad – for example, when...

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