Get the magazine exclusively for web professionals
Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First...
At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...
This week Google introduced an improved way for advertisers to manage negative keywords across multiple campaigns. Negative keywords, for those unfamiliar, are used to filter the words that are unrelated to the product or service being...
Search marketing and advertising provider Kenshoo released its 2010 Online Retail Holiday Shopping Report today. Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over...
The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet media companies and Web portals have added 14,300 jobs since the recession began, according to Ad Age DataCenter's analysis...
Google wants its advertisers to go global and it has made available a few incredibly interesting and valuable tools to make it happen. Google announced the launch of Google Global Market Finder (a free tool that helps advertisers find...
There is a new breed of online ads out there, and they are gaining in popularity and usage. Ambient Point of Action advertisments (APA) cover the entire Web page where a user is set to accomplish a specific task - such as logging into...
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going...
This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur in-store, from small neighborhood boutiques to national chains according to eMarketer's Mobile Marketing...
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to...
After months of speculation, Twitter has finally announced they will insert advertising in users' streams. Now, select users will see advertisements posed as a tweet as they appear in the stream itself, not as a promoted or sponsored...
This week we hear from Brent Payne, SEO Director for Tribune Company. He tells us the ins-and-outs of getting included in Google News and offers up other excellent SEO tips for your website. Also, we look at the changing landscape...
According to Google, more than 200,000 Android-enabled devices are being activated on a daily basis - up from just 60,000 per day in February. Correspondingly, Android apps now number more than 100,000 - double the number of available...
Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...
Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
View all...
advertisement
