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In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...
Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...
Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...
At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...
Microsoft and Yahoo! formally announced today that they have received clearance for their search agreement from the U.S. Department of Justice and the European Commission. According to a joint statement, the companies will now turn...
Microsoft announced the launch of Microsoft Advertising Intelligence, a keyword research and optimization tool which operates in Microsoft Office Excel 2007. It can help paid search advertisers in expanding keyword lists, researching...
In May 2008, Microsoft launched their cashback program. Users could sign up and receive cash rewards for every purchase resulting from a Live search. Merchants sell on a CPA basis and cashback reward amounts are determined by the merchant...
Microsoft announced a new search service and advertising model yesterday which is receiving an immense amount of attention in both the Web user and Internet advertising space. Live Search Cashback is based at least in part on technology...
One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...
The Brand Revamp Process
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