Posts tagged advertising/mobile RSS

Twitter Unveils New Targeting Feature

Twitter has introduced a new way for advertisers to target consumers with the launch of a feature called “tailored audiences from mobile apps.” This new targeting feature enables advertisers to create audience segments...

Funding for Mobile Analytics Company Adjust

Considering spending on mobile advertisements is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well. In order for marketers and companies alike...

Hey Yahoo...What's the Flurry?

Considering one in every five people in the world own a smartphone, the mobile market is hotter than it has ever been. Even though Internet giant Yahoo is continuing to cut services it has not slowed down in trying to diversify its...

Experts Speak: Small Steps for Bigger Conversions

According to the recently released MarketingSherpa Ecommerce Benchmark Study , most conversion-to-sale rates for e-commerce sites fall below 5 percent. While at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL...

No Patience for "Glitchy" Apps

It is official, the attention span of humans is officially shorter than that of a goldfish . With human attention span continuing to shrink (12 seconds in 2000 compared to eight seconds in 2013) consumers literally have no patience...

Using Native Ads for Mobile App Discovery

Mobile network Appia has announced the launch of Discovery Ads, a native ad format for publishers of mobile websites and applications that could prove quite appealing to advertisers. The new format enables advertisers an opportunity...

Global Search Ad Trends You MUST Know

To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing...

Digital Advertisers Want More Rich Media and Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Track Competitor's Mobile Ads

It’s no secret that mobile is one of the hottest topics in tech right now. Not only are businesses focused on providing their consumers with mobile optimized websites and applications, but marketers are also putting more dollars...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

Tracking Multiple SubIDs for Mobile Marketing

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly...

Search Still Drives Ad Spend, Social Emerging

What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

Standard Mobile Ad Sizes from the MMA

The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...

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