Posts tagged advertising/search ads RSS

Online Retail Search Spend - Holiday 2011

Digital marketing software provider Kenshoo released some interesting data from its annual Online Retail Holiday Shopping Report . The findings, which focus on the week before Christmas, were based on more than 25 billion total search...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

Is Yahoo! Back? Q1 2010 SE Advertising Report

AdGooroo released its quarterly Search Engine Advertiser Update today and the news looks good (very good) for Yahoo!. The report indicated a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in...

Yahoo Includes Images and Video in Ads

The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. Couple that with Comscore indicating that Yahoo! increased its search share while Google slid (albeit slightly), and you may want...

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